Global Endoscopy Devices Market – Competitive Landscape

The Global Endoscopy Devices Market is $42 billion by the end of 2020 growing at a CAGR of around 7% from 2014 to 2020. The market is segmented by Product (Endoscopes and Visual Equipment), Application (Laparoscopes, GI Endoscopes, Bronchoscopes, Arthroscopes, Urology Endoscopes, Cystoscopes, Gynecology Endoscopes, Neuroendoscopes, Sigmoidoscopes, Laryngoscopes, Pharyngoscopes, Duodenoscopes, Nasopharyngoscopes, Rhinoscopes and Others) and Region (North America, Europe, Asia Pacific and Rest of the World). 

Endoscopy is a non-invasive procedure of examining the digestive tract of the person. With the help of an endoscope, a flexible tube with a light guide and camera captures pictures of the digestive tract and displays it on a color TV monitor. During the process of upper endoscopy, the endoscope gives the doctor a clear view of esophagus, stomach and upper region of the small intestine. The examination of the intestine is done by allowing the endoscope to enter into the large intestine through the rectum.

Endoscopy procedures, over the last decade, have become very common due to increase in the number of diagnostic procedures due to rise in the number of diseases and also due to increasing awareness regarding minimally invasive surgical procedures. The diseases which are commonly diagnosed using endoscopy devices are breathing disorders, chronic diarrhea, incontinence, internal bleeding, irritable bowel syndrome, stomach ulcers and urinary tract infections. 

The endoscopy devices market is set to grow at a healthy rate in the emerging markets such as China, India, Mexico, etc. due to rise in the number of geriatric population and increasing prevalence of diseases that require an endoscopy procedure. Every disease need to be diagnosed by some or the other method and these days are more inclined towards minimally invasive procedures.

With the market currently saturated in the developed countries, the main focus of the major players has shifted to likes of countries in Asia Pacific and South America. Market leaders are currently eyeing the upcoming companies in these regions with a view to acquire them or a possible agreement as a mode to enter the untapped market. 

Frankenman Medical Equipment Company is one such company in the Asia Pacific region, which is attracting investors from all over the world. It is considered to be one of the leading surgical device companies in China. Their major product is surgical staplers. The have deep local presence in the Chinese markets and have developed good relations with the clinicians & hospitals and  are locally very famous amongst people for their quality products.Recently, the global medical technology leader, Boston Scientific Corporation, signed a strategic alliance with Frankenman Medical Equipment Company. The alliance is expected to empower Boston Scientific and Frankenman to reach out more clinicians and treat more patients by providing access to training on less invasive endoscopic technologies and the economic and clinical benefits these therapies can provide. Boston stroked a great deal by signing the alliance which gave it an entry in the Chinese surgical devices market. 

Every year, more than one million bile duct stone removal procedures are performed in China as open surgeries. If the same duct stone removal procedure is performed using minimally invasive techniques there will be better patient outcomes and healthcare costs would get reduced significantly. Like Frankenman there are various other companies which are growing at a healthy rate in the Asia Pacific region and are hot prospects for those who are planning to enter the developing markets to make their presence felt. Global players and new entrants who are planning to enter the market can work out some alliance or agreement with these local companies and make their entry into the emerging endoscopy devices market.

Also industry leaders are coming together to create the first medical device industry association focused entirely on Asia. The member companies include Abott, Baxter, Becton Dickinson, Cardinal Health, GE Healthcare, Johnson & Johnson, Medtronic, Philips, Siemens, Stryker and Zimmer. This move will provide the market giants an opportunity to enter the Asia Pacific market.

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