For all of you who have come in contact with the world of Digital Marketing, Search Engine Optimization is not a new term. But, if this is the first time you’ve heard about it, let me give you a little glimpse of what it is and how it can help an event presenter. When you perform Search Engine Optimization (SEO) for a website or webpage, you basically work around the content in such a way that your website or webpage ranks higher in the results of search engines like Google. This way, you increase the “organic” or “free” reach of your event’s page and reach out to a larger potential audience. SEO can be achieved through various parameters, which we will discuss further in this post.
But first, let’s walk through the process of carrying out SEO for your Yapsody Page.
Step 1: Create a new event or if you have an existing event, ‘Edit’ it.
Step 2: Once you are on the editing page, you shall see various tabs like Event Info, Pricing, Customize, etc. Select the ‘Customize’ tab.
Step 3: Under the ‘Customize’ tab, you shall see tabs like Ticket, WebPage and SEO. Select ‘SEO’. You shall see the configuration window for SEO under this tab.
Once you are on this window, you shall be able to change the different parameters and see them getting reflected in the Search Result Preview at the top. Now, let’s delve a little deeper into these different SEO parameters.
This is the title of your webpage that will be the first thing that gets displayed in the search result. Consider this to be the heading of the search result. Whatever keywords you use in your meta title have to also appear in your event page’s content for maximum optimization. Keep it as relevant to the theme of your event as possible, while ensuring that it contains the kind of keywords your potential audience is most likely to put in as their search terms. Also, keep the title length less than 60 characters because titles having more than 60 characters are truncated by Google and shown with an ellipsis (…) at the end of the title.
This is a short summary of your page that will be displayed in your search result. Again, it has to be keyword-rich, informative, and attention-grabbing so that people are compelled to click on the search result after reading the meta description. Keep it less than 160 characters because Google will most likely truncate it if it exceeds that limit. When you are writing your meta description, think of it as an advertisement and make it very compelling and engaging. Be very specific with your keywords and include them at the beginning of the description.
If you have noticed, the above two fields both pointed out the significance of ‘keywords’. These keywords are phrases or terms that are very specific and relevant to your event. For example, if you are having a performance by the comedian Jeff Foxworthy in your casino that’s in Pendleton, your keywords could be: comedy, standup, Jeff Foxworthy, Pendleton, casino, event.
Please note that if you type and save anything in the above fields, it will override your default SEO metadata created by Yapsody.
This feature is only accessible by the user who has the Event Management permission. Also, we want to inform our presenters that we are offering the SEO feature for you to better control your Event’s SEO. However, to learn more about this feature, we suggest you to visit the Yapsody!