How To Never Run Out Of Ideas For Social Media Content

In this day and age, you can almost do anything online. Finding your soulmate? Online. Shopping? Online. Reading news? Online. Meeting friends? Online. Doing business? Online. You can basically do almost everything online. With the rise of technology and new invention, things are not only made fresh and brand new, but they are also made easier for us in terms of usability. Long time ago, we used to go to the bank for transfer purposes, but today we can pay online without having to take a shower and go out, driving to the nearest bank. And thanks to this, people in the business world can reach their goals easier when it comes to online. Social media, for example, is a platform for social interaction between one person and another. However, it also works for business; whether it is for business interaction or engagement with customers. Now most businesses from different kinds of industries start using social media to grow and improve their business. However, while using social media looks like a piece of cake matter (because admit it, browsing through social media is fun compared with working with papers in the back office, right?), using it for business is not a simple matter. There has to be strategies, plans and of course, ideas. Why? That’s because that’s what is keeping your social media going smoothly. The problem is; although humans possess the ability to get as creative as they can be, there are times when they might run out of ideas. While it is only natural for us to be stuck for ideas sometimes, we can’t let it happen when it comes to business. Are you a business owner being stuck for ideas for your business social media content? Then, this article is specially made for you! Keep reading to find out!

Ask questions to your prospects frequently and get to know them well

One of the best ways to never run out of ideas for content is constantly ask your prospects about anything that can improve your business. Simply put, get to know them well and observe their behaviour. Instagram is the best platform for that because there are so many ways to open QnA sessions on Instagram account using its features. Instagram story features are the best features for that. You can start a QnA session on your Instagram story using these features:

Ask Me sticker. This feature lets your followers ask you any question related to your business or products or services.

Instagram Live. Yes, you can directly start a QnA session live and clear.

Story poll. This feature can let you know your followers’ preference over certain topics, products and other things related to your business.

QnA sticker (New!). You can now start QnA session for your Instagram stories using this feature.

Instagram quiz feature. This feature may not be used as a QnA session, but this can also let you know how much your followers know about your business, products or services.

Emoji slider sticker. This feature enables your followers to answer questions regarding their preference using a sliding scale which lets you know how much they like your content or even your products.

So, why is it important to ask questions to your prospects? That’s because from their answers, you can get more ideas on how to improve your business through your social media content. Aside from that, you can also get to know more about your followers and you will be able to identify what kind of content that works best for your followers.

Be a part of online forums

Sometimes you can get more ideas from other sources and sometimes you may need other people’s opinions who are not your followers to get more insights in a wider context. Joining online forums is the best way you can do for that. Quora and Reddit are great place to find questions and answers that may be related to your business, products or services. You can also learn a lot of new things from there and gain more ideas for your business social media content.

Keep up with the trends

I know some trends may not be suitable for some businesses, but trends will keep you well-informed with what’s happening in this world and gain you better insights and ideas for your content. Be careful with choosing the trends though, sensitive and controversial content can be bad for business.

Social media is great for marketing because it helps you reach as many people as possible…only if you are using it the right way, because the success of your social media marketing strategy depends on how you manage your social media. If you cause controversy on your business social media account, it will damage your reputation. However, if you use it based on your good purposes and your target audience, your content will be much more meaningful and helpful both for your business and your customers or potential customers.