Powerful Social Media Tips For Small Home-based Businesses

Do you own a home-based business and think that it doesn’t need social media because it’s, well, at home? I have got to stop your way of thinking then, because now that almost everything is digital in this era, social media is one of the first things that should be included in your business survival packs, especially if you haven’t built your website yet. How do your future customers find you if you are not on social media? Sure, sometimes the power of mouth-to-mouth marketing is legit, but you can’t rely solely on that because if you are looking for wider audience, social media is the best place for that. So, in this article, I’m going to share with you these powerful social media tips for your small home-based business. Keep reading this article to learn more!

First thing first, decide which platforms are right for your business

Home-based businesses don’t always mean you are doing odd jobs or becoming a private investigator. You can even make homemade cookies and use your house as the business base and that is still called home-based businesses; therefore, it can be anything if we are talking about business types. You can’t assume that since this is a home-based business, you only need Facebook for that. No, divert your attention to your business type, not the fact that your business is home-based. Some business types need audience from certain ages, places and genders. If you’re targeting millennials, you should skip Facebook and focus on Instagram and TikTok.

Build relationships through content and engagement

The unique benefit of social media marketing for small business is that it allows you to talk directly to customers and followers. You can build relationships over time, rather than asking for a sale upfront. More than 40% of digital consumers use social networks to research new brands or products. Part of that discovery is getting to know who you are as a brand and what you stand for. But that’s not the whole point. Social media allows you to communicate with customers more effectively, especially since you can do that straight from home. Now that coronavirus outbreak is still heavily impacting people in the world, social media has become people’s last escape from boredom. Well, building relationships on social media with your loyal customers and potential customers actually work the same as usual, the only difference is the content that makes engagement work well. For that, you need a special kind of content that will ‘rescue’ your social media followers from boredom. Nowadays, Instagram templates are the ‘it’ stuff again on social media because literally, everyone almost has nothing to do at home. For example, if you are a home-based skincare business, you can create templates about skincare routines or skincare 101 that will not only be entertaining for people, but will also let you know what they’re up to and what they prefer so you can improve your products while you are at it. For example, the template content can be about “This or That” like “Non-exfoliating Toner” or “Exfoliating Toner”, or maybe the “This or That” can be used for getting to know more about your followers’ skin needs like “Oily/Combination/Acne Prone” or “Normal/Dry”. You can also make “Circle This” with the topic “What’s Inside Your Bag?” This cannot only entertain your followers but this can also improve your engagement and communication with your followers, making you closer than ever.

Motivate people to cheer the world

Social media can be a place to market your business and it can also be a place to find motivations that can inspire people even without us realizing it. Sometimes people come to your page looking for your products or services or further information about your company and what you offer. However, it could be that they are also looking for motivations from your page. I’m not telling you to keep posting about motivational quotes, but the way you post on social media can also be the inspiration they are looking for, especially when you are a home-based business.

As you implement your social strategy, it’s important to keep track of what works and what doesn’t. You can then fine-tune your efforts and improve results. That way, you can be consistent with your social media marketing strategy, thus will result in consistent results for your home-based business.