Getting Your Brand Noticed on Social Media

One of the best ways to say something about your brand on social media is to say it with a handsome picture. Words, are a trifle unnecessary in the media saturated world today. Nobody has time to read anymore, and when a picture can do the job much more easily than a hundred words can, then why not?

Visual media marketing is soon becoming a strong aspect of social media strategies in every board room around the world. And you need not migrate to different channels to get traction for your brand via visual media. Facebook will work well in the mix, and when used with other channels like Pinterest and Instagram it can only bring praises for your brand.

To get you started, we have picked a few examples of the industry's best brands to show you how exactly visual media can be integrated into your digital marketing plans:

1. Pinning It like Random House

Random House Books is among the best known publication houses. But even in the online world, the brand is among those most effective on Pinterest. If you are thinking of conquering Pinterest your search for inspiration ends here. Random House has a massive fan following that will soon edge past 1.5 million; the company has 18 boards and 517 pins which do more than offer a peek into the brand's offerings.

Random House shows that there can be unique and creative ways to get audience to talk about your brand even if the topic is something that many would think has been done to death (books!).

2. Voucher-ing it on Facebook

Those who have been worrying about revamping their Facebook page must look at what Vouchercloud has done with its awesomeness. Vouchercloud is a coupon website, but the company has gone one step ahead to turn all their offers into pictorial form. A regular running stream of stunning pictures gives users information about the latest discounts, and links to the offer are right there in the post. The pictures make sure to grab eyeballs while the link takes the user directly to the offer page. It's an effective tactic and many would vouch-r that it works!

3. Learn Instagram from Sharpie

Sharpie has a niche audience - those who love crafts and who use Sharpie's products to make their handiwork more effective. Sharpie's presence on Instagram however would not make you feel like their target audience is limited in number. The brand has one of the most active pages on Instagram with over 114,571 followers. The brand decided to focus on a small section of its audience for a reason. There are many of us who use Sharpie pens for droll office work on an everyday basis. But when you see the user-submitted art on the Instagram page, the sheer amazingness is enough to make you look at your humble office pen with renewed interest.

Imagine and be creative. Just because it's a humble picture does not mean it cannot inspire or attract and aid in your well laid out social media domination strategies.