Social Media Campaigns and Christmas Contest Ideas

Every year, the social media campaigns are being initiated by companies earlier and earlier. It has become like a race and it is getting tougher to get visibility on social media. Thus, in such times it becomes imperative that even during Thanksgiving, Cyber Monday and Hanukkah promotions, Christmas campaigns for social media should be in process. Let us look at some Christmas contest ideas to get that attention using the social media campaigns which in turn will improve the client base, positively impact holiday sales and most importantly influence a long term client engagement.

The first idea is about a Facebook Comment giveaway – this is one of the most easiest Christmas campaign ideas. Importantly, you should keep the process of entering the content very simple and you should also be able to track it conveniently. For instance you can use a picturing embodying Holiday Spirit and ask questions like, what is the most favourite holiday treat with your family. Also you should include the prize and the instructions on the photo so that the fan base gets an idea of the contest in one go. The photo should be so chosen and designed by your online advertising partner that it can be used purposefully on other social networks like Instagram as well. 

Secondly you can use Twitter for the Christmas contest by promoting Twitter follow and retweet giveaway. Always appealing and attractive photos should be used in promotions, for instance the colour of the image should be in alignment with Christmas but at the same integrate your brand colours.  You can give away a free gift for every twitter follow and retweet as the retweet would expand the reach of the social media campaign. Sales, contests and giveaways are the most commonly achieved objectives through social campaigns. Well, if you want to give away fewer prizes, you can ask for a little tougher retweet or ask for a photo and remember to make atleast two hashtags necessary. This will help you to track the entries easily. 

Thirdly, you can try Instagram repost giveaway. The basic principles for the image choice will remain the same. Instagram is the most popular visually driven social media tool. You can ask people in your fan base to repost your photo which can instantly go viral and boost the advertising campaign. It is best to provide the contest rules on the photo so that the others know how to enter the contest on reposting photo of your campaign. Also remember to keep a fun, unique and valuable prize!
 
Fourthly, you can also try a YouTube comment giveaway if you have a YouTube presence. Although, it is not a very popular medium but there have been well designed campaigns which have seen great success on YouTube. You can design an attractive video which talks about your brand and its products. Videos are the most watched visual media compared to infographics and images and others. These are much more engaging and can be great fun too!

Well the ideas behind social media Christmas contests are to promote sales and brand visibility. You can try various things like early bird discounts, free shipping, BOGO, limited quantity sales, one day offer amongst other sales strategies.