A Review of TLKFusion

Do you remember the Got Milk campaign? Of course you remember it; the campaign has featured some of the most recognizable names in sports and Hollywood.

Do you remember the Got Milk campaign? Of course you remember it; the campaign has featured some of the most recognizable names in sports and Hollywood.

Star power makes a difference when companies are marketing their products. A couple of years ago, snack company Paramount Farms reported a 233 percent increase in sales of their salty pistachios thanks to a number of easily recognizable personalities. Their tongue-in-cheek campaign included embattled ex-governor Rob Blagojevich, Jersey Shore star Snooki and YouTube’s famous Keyboard Cat. All of the “stars” showed creative ways of cracking open a pistachio.

If a group of relatively B-list celebrities can make such a difference for a brand selling pistachios, what difference could an A-list Hollywood star make for a brand?

A TLKFusion Review

TLKFusion is a company that’s busy demonstrating exactly how much of an impact A-list stars can have on brands. Their top-notch celebrities include reality TV star Kim Kardashian, Australian singer and actress Sophie Monk, Welterweight boxing champ Victor Ortiz, recording artist Ray J and others.

What has TLKFusion been up to recently? In August 2012, Tiny “Deebo” Lister, famous for his role as the neighborhood bully in the Friday movie series, took part in the MENSGROOM Mayhem event in Los Angeles. MENSGROOM is a company that produces men’s hair, face and body products, and MENSGROOM Mayhem was the company’s official launch. During the event, “Deebo” rode around on his Friday bicycle, encouraging Venice Beach visitors in the not-so-subtle ways he’s famous for to try the MENSGROOM products. Needless to say, the launch was a big hit.

Choosing the Best Stars for the Product

TLKFusion reviews stars and products carefully to find the right match. The company knows that the right star at the right time for the right product can make all the difference in the world when it comes to sales, as Paramount Farms discovered in its Get Crackin’ campaign.

When TLKFusion reviews a product, it looks at its list of celebrities to determine which star will be the best fit. As a result of TLKFusion’s hard work, along with the starpower of its celebrity family, people notice brands -- that’s the bottom line. Whether it’s Kris Jenner of the Kardashians promoting make-up or Victor Ortiz telling a hispanic audience which wallet is in his own back pocket, star power plus TLKFusion equals sales.

No TLKFusion review would be complete without mentioning the company’s co-founder and president, Ken Collis. Recently, Ken was nominated for a Golden Bridge Business Award in the category of innovative executive. Innovative ideas like the MENSGROOM Mayhem launch show Collis’ skill at creating outside-the-box marketing campaigns.

To find out more about TLKFusion, visit the company’s website at TLKFusion.com

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