What Are The Main Advantages Of Doing Seo?

Thousands of pages are published on the Internet every day. This makes the competition huge, obviously. So how do you make a page stand out from the crowd? Welcome to the amazing world of SEO . 

There is a lot of talk about SEO and Digital Marketing these days, especially these days when the online world is real. Knowing how to use tools that help you and generate more effective results is undoubtedly essential.

SEO is an acronym that stands for Search Engine Optimization , translated as Search Engine Optimization . SEO is a set of techniques aimed at placing a website in a prominent position in search pages.

Google, Bing and other search engines are search pages that can be influenced by SEO , for example. The main actions that make up an SEO strategy are: content creation , on-page SEO, authority building, and user experience.

What is SEO?

Whenever a page is published on the Internet, Google (and other search engines) try to incorporate it into their database so that it appears as a result. This action is called indexing.

However, there are thousands of pages published on the Internet every day. This makes the competition huge, obviously. So how do you make a page stand out from the crowd?

Well, that's exactly what SEO does. Acting as search  engine optimization  , SEO is a set of techniques that influence search engine algorithms. A keyword determines the ranking of a page.

Good SERP Positioning – Search Engine Response Pages is essential for good search exposure. Therefore, SEO is considered one of the main tools of search marketing.

How does SEO work?

Knowing how SEO works is essential to using it and getting the most out of it.

SEO  works by dividing into two points, these are: On -Page SEO and Off-Page SEO . These two points work by taking into account the optimizations that are done so that the page, the URL of a website or even an entire site is better positioned in search engines like Google.

On-Page SEO encompasses optimizations that are done on pages, code, URLs, site load time, and so on. That is, the optimizations made internally, within the site, to position it better.

Using  SEO  basically means getting your website to appear first in searches, this is already known. However, applying optimization techniques makes the site gain more reliability and usability.

Obviously, the goal of optimization is to reach the first positions in search, but this is also reflected in a substantial improvement of the pages.

Google uses the typed term, called a keyword, to search for information on the web. It looks at what else has to do with the search and what might be most useful to the user.

However, it is useless if the site is not organized, the tool cannot see it, which causes it to search for new references.

The URL, for example, was not previously thought to optimize searches. People used to use random codes that didn't indicate anything in particular, because it wasn't important.

Today, this is completely different. Google searches for information including the URL. When the page does not have the keyword in the URL, it loses its position in the searches.

That's why websites often use keywords in the URL that indicate the topic being addressed. It certainly already attracts a much larger audience for citing the topic and targeting it properly.

On the other hand, Off-Page SEO consists of everything outside of your website. That means collaboration or even partnerships with other sites in your niche, external links and backlinks.

What is a keyword?

Choosing the right keyword is a very important element for good search engine positioning. And it is nothing but the search term that the user searches for to reach a page.

Do you know when you need to buy swimming goggles and you are searching for something like "best swimming goggles"? This is a keyword that must be available on a website that sells swimming goggles. So you can find them more easily. That is, it is necessary to research the keywords to know the relevant terms in the search of your target audience.

There are two types of keywords:

• Head tail  : short terms, one or two words and representing the segment as a whole.
• Long  tail: The concept of "long tail" aspires to use more extensive and specific keywords.

The long tail is strongly recommended for small and medium businesses that do not have the ability to invest in paid media. Mainly because it opens up more options through less competitive keywords.

What are SEO Positioning Factors?

There are several factors that contribute to the definition of the quality index. They have different tasks and a good SEO strategy should consider each of them, working together.

Even though Google does not say which factors are most important to its crawling and indexing algorithms, it is known that there are more than 200. In other words, there are many aspects to consider in an SEO strategy and many details can make a difference. ranking.

• Content Quality: The first and most important factor of all is the content quality. It represents the importance of your page for a particular search.
• Responsiveness: Google is always concerned about the experience of its users. This importance comes from the company's understanding that it is necessary to provide the best possible experience to its users, regardless of the device used.
• On-page: are all changes made on pages. They allow bots to understand what your content is about.
• Domain Authority: If you're in the planning stages of your website, get it up and running as soon as possible. Even if you don't have much content yet when the pages are already on the web, they are already starting to generate authority.
• Page Performance: When your site takes more than 2 seconds to load under normal internet conditions, Google will penalize you. User experience is very important to Google.
• Site Architecture: Googlebot reads all the information on a site, lack of organization can make the algorithm difficult to understand. The structure of the information within the page is essential for navigability, understanding and, of course, user experience.
• Off Page: SEO doesn't only matter within a website, taking action outside your domain generates more authority and draws attention to your page. Web relevance, ranking is improved.
• Backlink: Partnering with other authority domains for articles that link to your site helps a lot. The more links to your pages, the better your Google ranking.
• Social signals: While Google doesn't count social followers, likes or shares, they can help indirectly. Increasing brand mentions and visibility on the web, improving brand exposure and recognition are examples.
• Brand Mentions: Like backlinks, mentions are also important for building authority and creating relevance.

Why use SEO on your website?

The Internet is a place full of opportunities and offers the most diverse requirements for business. But to stand out, you need visibility. SEO strategies can make your pages rank high in search engines.

Using SEO techniques has a direct effect on your website traffic. More visitors means more chances to get new customers.

SEO guarantees a significant improvement in conversion rates. That is, by using SEO, we attract many more people who are part of the target audience of the brand. As a result, consumers with a real interest in purchasing your solutions come to you.

When you invest in the application of SEO techniques, you have a return for the company. The higher the authority of your web pages, the better the ranking, visibility and number of visitors.

SEO strategies must be thought of in the medium and long term. Results take some time to appear, but when done right, they will come.

Increasing your site's authority is one of the most significant results of using an SEO strategy correctly. Authority has the power to make your website break through web barriers and start being a part of people's lives.

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Your site recommendation becomes automatic. That is, if a customer trusts your brand, they remember to recommend it to a friend or relative who needs it. This reminder is enabled because it trusts your authority on this matter.

Relevant and quality content makes your brand a reference in your niche and for your users.

Pay attention to the fact that there is no point in executing only one or another strategy, it will not bring results. It is necessary to plan all actions so that they are connected with each other and, obviously, so that the results are effective.

SEO is undoubtedly an essential tool for the quality of your website. We hope that after this article it has become much easier to program it and generate the best results.