Google Organic Search, Is It Worth It?

Google organic search is a powerful way to connect with your top interests, solve questions, and of course, customers. Check out this article for some golden information about Google organic search and how it will help your business in the digital world, the focus today is on user experience and objectivity, check it out! 

This is one of the most common questions among those who deal with the world of  digital marketing  . The idea of ​​generating organic traffic to sites, highlighting them on google, getting a large flow of hits is always attractive for sites and blogs, especially those that deal with sales or generate profit from visits.

In these cases, two aspects are fundamental: the  website optimization process  , which consists of knowing the main content positioning strategies, making the correct size scales, having links that are always functional and well positioned, having the main information and interesting always well highlighted, among others. All to generate the best  user experience  , which in turn leads to an increase in the time spent on the site and contributes to an increase in the flow of access and content viewed.

If you want to understand how Google organic search works and if it actually works. Read this article because it has what you need. In it we will work on the following topics: what is organic search? Why is it important to appear among the first results? How to be among the first in search engines? Does Google Organic Search Work?

What is organic search?

In the world  of digital marketing  there are a number of techniques and concepts that define the practices carried out in the field to generate greater efficiency and quality of work. One of these themes is organic search, defined as the type of search performed on a provider (such as Google, Bing, Ask, DuckDuckGo, Yahoo, among others) and which only shows results that relate to those ads that are best referred online, excluding paid advertisements.

When you perform any search in a search engine, when you enter your search terms (called keywords, in  digital marketing  ), the result will depend on several factors, such as the number of page hits, the time spent on it, your location in relationship. to the product offered and also the online profile of the person doing the research. In most cases, sponsored links will appear first and, just below them, unpaid links, in hierarchical order according to the criteria listed by the search engine.

In the case of organic search, these first links (sponsored by payment) are excluded and all exposed results are through  user experience,  which is why this technique is so important and well regarded in the field. When performing an organic search, the user can be sure that he receives only the best results, exclusively targeting his profile and needs.

Organic search is often a great indicator of how reliable certain sites are and can be a big differentiator when deciding between two competitors in the same field. It's definitely something to be aware of in the world of  digital marketing  .

Why is it essential to be among the first in the search engines?

Simple and straightforward: being among the first results of online searches is a sign of reliability and efficiency. Research shows that customers tend to see companies that have organically displayed links first as references in their field, making them more inclined to buy their products and check out their service reviews.

Being well positioned in searches also marks the relevance of the site's content in question, as most search engines, especially Google, analyze a number of metrics to deliver their results, looking for the best  user experience  and creating dynamic rankings in which Sites can go. up and down according to their characteristics and the approval of the general public.

When it comes to organic traffic, or the flow of hits to a website, being well positioned in online searches has a huge weight, since research also shows that the likelihood that a customer will enter the first links naturally and almost unreflective, it is much greater than scrolling down the page in search of more information. Which also matters for  the user experience  and continues to generate feedback for search engines like Google.

Speaking of Google, the giant of the digital world is probably the most referenced company among online search engines, and its site has a stream of millions of hits per minute, so when it comes to organic search, it's really worth doing . via google , because its ranking and  user experience evaluation methods  are some of the best on the market, and the ability to find the best option for what the customer is looking for only increases.

What to do to appear in the top search engines?

Now that we've discovered why it's important to be among the first, it's necessary to spend some time and attention on how to get there, because there's no point in knowing the importance of the tool if we can't use it. to our advantage.

In the field of  digital marketing  there are some aspects that are fundamental to strengthen a website with the best information for Google metrics and rankings. These are largely based on the quality  of the user experience  , how well the site brings good references or guarantees the resolution of the customer's search reason, and it is also important that the site is mobile-friendly, which is called  mobile friendly  _ .

Let's cover some of the main techniques to stand out in Google organic searches.

First, invest in content production. This is a fundamental question. Having  relevant content  on topics of interest to your area of ​​expertise and interest to your customers greatly increases your ability to rank well in surveys. Having a tab with articles on the main topics worked on or reports on  user experience  with your product are great ways to attract a positive flow of traffic. Quality content can even be easily shared to reach new audiences and generate even more interest and relevance to your site.

Second, use the right keywords. Much of what is done in  digital marketing  involves the use of keywords, specific terms that link topics to specific results. For example, when searching for "coloring picture", search engines will treat these three words as a keyword, searching the web for the best results when used together. Getting the keywords right in your content production is another key step to leveraging your site's position in search engine rankings.

Third, learn and use  SEO techniques  . One of the main techniques to make your website content more relevant and more likely to be noticed by search engines is  SEO  (search engine optimization). With its help, your keywords become easier for Google to recognize and automatically improve their position in the search engine rankings. It is possible to use SEO techniques   in both building the website and producing articles for it, both of which improve the bottom line.

And last but not least, having a highly responsive website, adapted for mobile phones and tablets, matters a lot. One of the things that most demotivates customers when they enter a website is finding a poorly organized space where key information isn't presented quickly and doesn't easily lead to problem solving. Another problem is websites that take time to load and/or are not  mobile friendly  . Therefore, the best way to create a website that stands out is to centrally position the most important information and product presentation, leaving links to the different parts of the site organized in an easily accessible area, as well as having information about social networks and contacts. .in general. In addition to investing in mobile adaptation.

Does organic search with Google give the same result?

To conclude this article, it's time to answer the question we asked ourselves at the beginning. Having identified what organic search is, how it is done and organized, its importance, how to stand out from the search engines that do it... the question that remains is: is it worth doing organic search on Google? And the answer is definitely yes.

In the field of  digital marketing  , Google is one of the most trusted and recognized companies, its productions are at the top of world reviews, and its ranking methods are a reference for both customers and competitors. So when we perform an organic search on Google, we have the reliability of the company behind the answer to our search.

Links provided by Google and rated by Google as the best usually follow all the steps highlighted in the previous paragraphs and have the highest response  in user experience  , precisely because the metrics are so advanced. So if you're looking for quality and reliability when doing an organic search for online content, Google is one of the best options for you. Whatever your need or interest, search and let metrics do the hard work with sure to find the best answers to your questions.

Creativ24 ​​​​offers you professional web design services at favorable prices, creation of presentation sites for small and medium-sized companies, creation of online stores and product catalogs, as well as other related services: website maintenance and administration , optimization SEO and online promotion , graphic design and company identity , web hosting and domain name registration.