SEO Trends 2022 

SEO generates 1000 times more traffic than social media. This quantifies its importance in the evolving content market, which provides the corporate sector with over 60% of potential customers. That's why it's important to know the trends, and that's why SEO experts strongly believe that by 2022, SERP rankings will depend more on quality content and images, in line with EAT principles.

The shift from keyboard to voice culture and the rise of AI tools are expected to bring innovative changes in the SEO arena. 

For now, let's highlight the predicted SEO trends for 2022.

2019 witnessed 49% of featured snippets resulting in click-free search. They provide users with short and accurate answers to their survey while reducing organic CTR.

However, the other side of the picture dictates otherwise. Featured Snippets increase the chances of getting a click if your content speaks of quality and intrigues users to learn more about it.

The Knowledge Graph displays brand logos in a carousel with accurate information, consequently increasing brand awareness.

These are also amazing portals for video snippets where a few keywords can make you top SERP. Optimize scheme markup for best returns.

Images for Google Lens

10.1% of traffic is derived from Google Images. With the increase in camera qualities, people prefer to scan Google Lens objects to know their peculiarities.

In addition to aesthetics, images serve as a great tool to convince users of a product's appearance and quality within seconds. For example, if a customer finds the product of their choice through Google Images, they can be redirected to Amazon to buy for them instantly.

It is advisable to modify alt text with relevant keywords, implement infographics and watermarks to increase the chances of creating a lively marketing funnel.

AI assisted voice search

2022 will be the golden year, when nearly 55% of homes will be equipped with AI-based assistants such as Alexa and Google Assistant.

Kleiner Perkins reports a 35-fold increase in voice search frequency (2008-16), achieved in nearly 60 languages. This requires the inclusion of advanced SEO tactics to align with this new revolution.

RankBrain, Bert and NLP algorithms are the brains behind capturing the right answers for voice search. The faster a page loads, the more likely it is to be included in voice search.

Listing your page in Google My Business and national directories makes it searchable for typical "near me" queries. Backlinks , entity maps, and schema optimization are suggestive tools to top the voice search SERP.

Indexing mobile sites

As 87% of users use the internet on mobile phones, a responsive website is expected to host more visitors, hence a longer wait time. Go to Google Search Console to check your index crawler.

Structure your site accordingly to match the most important text on the page, evaluate your PageSpeed ​​information​​​​​​​​​​ and evaluate your navigation efficiency.

Improve your content to get it on Google Discover, the personalized social network of 2022.

In the SEO industry, things change very quickly, so you can't predict what the next new thing will be tomorrow.

The only thing that is constant in SEO is change. This means that if you want to succeed in the SEO game, then you need to be aware of the new SEO trends of 2022 so that you can optimize your website accordingly to rank higher on Google.

You know, Google is searched for about 3.5 billion queries every day. Great competitions, but to beat the competition and take the golden ladder to the first page of Google SERP.

We have created a detailed list of the latest SEO trends in 2022 that you can incorporate into your business strategies to reap the benefits.

Core Web Vitals

This consists of three main values ​​which include the highest paint content, the first input offset and the cumulative appearance change. Creativ24 ​​can help you measure your website's key areas of improvement for a better user experience.

Google's Core Web Vitals is prepared to evaluate the user experience of a web page in the context of responsiveness, load time, as well as visual quality, and drill down into the loading speed of a website, taking into account aspects such as .

• The loading speed of the main content of a page
• Time required for web page to become interactive
• Unusual change in appearance

Optimizing your site according to Google's main web vitals can keep you ahead of most of your peers who are still unfamiliar with the latest and most crucial SEO trend of 2022.

Adapt to automation and SEO features  in  2022

Artificial intelligence (AI) and machine learning (ML) are quickly carving their way into pre-existing standard business models, raising concerns about the possibility of major changes in the world of business and the system through which it operates. More automation will be included in the SEO process thanks to artificial intelligence.

AI helps in better data analysis and thus can easily help in automating complicated procedures.

Machine learning is a type of AI that improves its performance and makes predictions or decisions automatically without being explicitly programmed to do so with data.

With the availability and abundance of a large number of social media data sources related to consumers, opponents or industries, machine learning is expected to automatically learn from them on its own.

Including this automation can help you move away from difficult model generation and tedious audience and market analysis tasks and also help you stay ahead of the competition.

Focus on indexing the passes

Ticket indexing is a new feature of Google search results. Where Google extracts the relevant passage from any of the web pages based on the relevance of the query, even if the overall topic of the page is slightly different.

Natural language and long-tail search queries are the focus of feedforward indexing. Longer content like how-to articles and tutorials will likely benefit from this.

Expertise, Authority and Reliability (EAT)

Google uses EAT to provide accurate, truthful and useful information to searchers. We have the freedom to create a website and publish whatever we want on it.

You don't necessarily have to be a professional to post about a certain field, for example, you don't have to be a doctor or have a finance degree to post health-related information or write about investments.

Although this is a positive thing in some ways. However, it creates a challenge for Google. It is a general tendency of people these days to Google everything before making important decisions and so they rely on the information they find in the search results.

To avoid any misinformation in these cases, then Google makes every effort to ensure that such judgments are based on the most reliable information available.

EAT is about expertise, authority and trust. It relies on Google Search's quality assessment rules to determine what is required for quality content.

The guide allows SEO experts and companies to understand what Google considers a high-quality piece of content.

survey

Experience means having inside knowledge of your field. For example, if a person has no healthcare skills and experience, but blogs about their own philosophies and diagnoses of healthcare issues, it is almost impossible to rank higher than an established healthcare provider or provider; First, expertise suggests whether the writer is an expert on the subject at hand.

Authorization

The purpose of authority is to demonstrate that your site is an authority in its field. The amount of backlinks you have from relevant and authoritative sites contributes to your site's authority.

For example, if your site is an online fashion store and fashion publications start mentioning your brand in their online articles and linking to your site, your authority will increase as search engines they will start to recognize your site as recommended and trusted.

reliability

The term "trustworthy" refers to how trustworthy your site is. This can be demonstrated by having a secure domain that protects users' confidential information, as well as receiving strong customer feedback.

Focus on the user's search intent

Consider the purpose of your work before embarking on a journey into your vast realm of ideas. Stick to questions like "How do you want your product and services or content to be seen by your audience?" and "What value will this post bring back to your company?"

There are mainly three types of intent: transactional, navigational, and informational.

Informational Intent: These are posts solely focused on providing information about a specific topic, tool, etc. These posts should be detailed and extensive.

Browsing Intent: A browsing query is a search performed by the user to discover the specific site in search engines. This means that when they do their research, they are very clear on where to go without scrolling through all the pages of results.

Transactional Intent: In this intent, the user intends to buy something, download something, join or register, and so on.

Likewise, you need to be very clear about your intent from both a user and search perspective, this will help you give users exactly what they want.

Mobile SEO is key

Mobile searches are growing beyond our expectations compared to desktop searches. Globally, 68.1% of all website visits in 2020 came from mobile devices, up from 63.3% in 2019; finally, desktops made up 28.9% of visits.

This implies that many of your potential consumers could reach your content via mobile devices, so mobile SEO improvements ensure that they can.

The main objective for anyone who wants to appear in 2022 to do mobile SEO is to give your website visitors a great user experience. It's about making sure your mobile site loads smoothly and providing useful information that adapts to the user's search intent.

Having a perfect mobile site is necessary in today's mobile-first environment. Mobile  first SEO  helps you drive traffic from search results to your website.

Although there are several search engines, Google is the most essential when it comes to mobile SEO. That's because about 95% of people use Google as their preferred search engine.

Create quality content

I'll try to explain with an example, assuming you're a content consumer. You want to start your own business and you are determined. The stress of not being able to pay your mortgage is bothering you.

And when you surf the internet, you come across a manual on how to start a business, which contains all the information from scratch to advanced level in detail to help clear all your doubts.

You will perceive this site as an industry expert due to its quality content and will come back time and time again to learn more about business startups. As a result, you will start taking steps to create your own business.

That's why long-form content has become the hot topic in search engine optimization. A similar technique involves organically adding relevant keywords to your content.

semrush content statistics

These statistics are enough to show the importance of long-form content in your SEO strategy.

Optimize your brand for SERPs

The term "SERP brand" describes how your business presents itself to searchers when they place your brand in the Google search box. The first impression users have of your brand is a search results listing. The CTR and conversion rate for your site is determined by this. This is why brand SERP optimization is so important to your 2022 SEO strategies.

Create an optimized Google My Business profile

It's your job as a business owner to inform search engines about your business and your offerings. This is how search engines recognize and share accurate information with Internet users.

Focusing on all company information such as business hours, contact number, services, photos, reviews, as well as a direct link to the map, you create the perfect Google My Business profile.

Improve factual accuracy

Google is right to do everything it can to improve the search experience. They always work to eliminate misleading and furthermore to ensure that web users get useful answers to their queries.

Therefore, Google prefers material that it considers to be factually correct. Additionally, as a merchant, it is your responsibility to ensure that the information you submit is effectively verified and correct to the best of your knowledge.

Add video content

Videos have the potential to improve a company's digital presence, increase traffic, and ultimately increase a website's ranking in search engine results.

Investing efforts as well as resources in creating video content can bring incredible returns from both SEO and marketing perspectives.

By 2022, video streaming and downloads are expected to account for 82% of the world's internet traffic.

Therefore, informative and engaging video material should be incorporated into your SEO campaign. You cannot ignore the need for organic site visits due to the addition of high-quality video content by 2021.

To improve the user experience with the help of semantics, then speech technology is another step in the right direction. To detect speech and its elements, it uses natural language processing (NLP).

Conclusion on SEO trends for 2022

As a business owner, you need to stay on top of new SEO trends for sustainable growth in 2022.

Understand that the scope of SEO is expanding every day and climbing higher in the SERP search results is not at all simple. Search engine optimization is a difficult but important element of digital presence in online competition.

But if you apply what is mentioned in this article, the results will definitely appear.

Creativ24 ​​​​offers you professional web design services at favorable prices, creation of presentation sites for small and medium-sized companies, creation of online stores and product catalogs, as well as other related services: website maintenance and administration , optimization SEO and online promotion , graphic design and company identity , web hosting and domain name registration.