An Introduction to SEO

We are a generation that survives on search engines. Be it researching for our thesis or finding the number to a local pizza place, search engines are what we rely on. Ask someone to find something without using the internet, well, that's just impossible.

What is SEO?

We are a generation that uses search engines. Be it researching for our thesis or finding the number to a local pizza place, search engines are what we rely on. Ask someone to find something without using the internet, well, that's just impossible.

As our dependency on search engines increases, so does the importance of SEO. Search Engine Optimisation or SEO is a technique that makes a particular website stand out amongst its peers. SEO decides whether your website is the popular cheerleader or the not so popular nerd of the virtual world.

The Basics

Search engines generate a bazillion results for a single search. Making it to the top of the list is not an easy task. However, there are a few basic things that will keep your website in the limelight.

•    Describe the content of your page accurately. You might not want to wield your poetic license too much since vague titles don't go well with SEO.

•    Give every page of your website a unique identity. Provide each page with a title so that search engines can pick up information easily.

•    Make sure that your titles are concise yet informative.

•    URLs define websites. So make sure that your URL is easy to understand and doesn't have too many subdirectories. When it comes to SEO, what is easy is the best!

Outer Beauty Matters

Your website's design also plays an important role in deciding its SEO status. It is best that you create a website that is easy to navigate so that search engine crawlers recognise it without too much trouble.

Navigation is the key to a well-constructed website. Too many links and interlinks will only complicate a page, so keep it simple and clean. It is also important that you use text for navigation. This way, search engines can easily discover your links. Also, some devices do not support Flash or JavaScript, text based links are very helpful in such a scenario.

It's All About the Content

Eventually, everything comes down to your website content. A book isn't judged by its cover, neither is a website.

Your text should be easy to comprehend, organised and unique. Keep updating your content from time to time because that is the only way you can get new visitors and keep the usual ones interested. A lot of websites are designed to garner attention from search engines but their content suffers greatly. Unnecessary keywords and nonsensical phrases might get you a good slot on the search engine but if the content is bogus, your website's reputation will be tarnished. At the end of the day, you might have a few more visitors but they won't be returning anytime soon!

If you have a mobile site, you will have to create a Mobile Sitemap and submit it to the search engine in order to make your existence known. Also, it is essential that your URL is visible on mobile devices.

The tricks of the SEO trade are simple. All you have to do is follow them and the World Wide Web recognition you've been waiting for is not very far!

Choosing a SEO company can be a tricky process. If you are looking for one in Melbourne then go for Rank First which is regarded as a top seo company, and is one of only six Australian search engine optimisation services, considered a safe choice for top five rankings on Google. Click here for more information.

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