The Top Uses for SEO

SEO, or Search Engine Optimization, is something of a mystery to many people who have heard the term but aren't quite sure precisely what it means. Of course you can work out to a degree that SEO involves search engines just from the name, but other than that it does require a little explanation.

The on the other hand are those of us who know what SEO is, but who perhaps don't realise quite how broad the subject is. SEO means optimizing a website for a search engine, but that doesn't mean that it's solely the domain of people who want to get to the top of the SERPs so that they can get clicks on their AdSense units or sell some affiliate product. SEO is a highly useful tool that can be used to make money from websites yes, but it also has countless other uses. You might not be completely familiar with SEO, but there's a good chance that you should look into it, and that it could actually be more useful for you than you realise.

For Businesses

Big businesses are now more than ever starting to realise the value of online promotion and specifically SEO for helping more customers find their content and make purchases/learn about their business. In terms of ROI, SEO is one of the most cost effective ways to start bringing more visitors to your site, and one of the best ways to target the right traffic for your industry. Using SEO you can make sure that people find your site when they are looking for your service or products. This makes them much more likely to be receptive to your marketing message and much more likely to make a purchase/place an order. Even if you can't sell anything directly from your site, SEO is a great way to spread brand awareness.

Another use of SEO for business is 'reputation management'. Even if you aren't interested in getting your site to rank highly, you might want to at least push down those results that say your business is useless.

For Charities and Other Causes

SEO allows you to get any result to the top of the most used search engine pages making it a fantastic way to spread the word on pretty much any topic. This makes it a great way to spread the word regarding any big issue, and using SEO you can target specific groups and people in order to spread awareness in a logical manner.

For Other Search Engines

SEO doesn't only work on Google, it also works on Yahoo and Bing. More to the point though, it also works with search engines that exist within a specific infrastructure. You can use some SEO techniques for instance in order to rank well on YouTube, on the Amazon store, or in the iTunes App Store for instance. If you understand the basics of SEO then you can apply this to any search system and thereby help to increase the visibility of just about any message, product, service or website you want.

Rank First can help you to make the most of SEO in Melbourne. Follow the links for more information on how we can help your business.