The Main Advantages Of An E-commerce

In this article we will explain the advantages of doing an e-commerce. We explain the main concepts and talk about costs and advantages related to Virtual Stores. 

Over the last decade, consumer habits have changed dramatically: shoppers research, compare and thus buy from online sites, marketplaces, mobile apps, brick-and-mortar stores and social sites.

As innovative technology aids their journey, consumers are looking for remarkable experiences at these digital and physical touchpoints with brands.

Whether you want to expand your business or just start, e-commerce has many advantages for a long-term strategy, that is, to win customers.

For example, if you have a physical store, you are limited by the geographic area you can serve. With an e- commerce site , the whole world opens up to your business.

In addition, e-commerce on mobile devices has dissolved all remaining limitations. In this article we separate the 6 main advantages of an e-commerce, that is, to take your profits and results to another level. Are you ready? Good reading!

What is e-commerce?

Before you dive headfirst into an eCommerce business , you should know what it entails.

Electronic commerce encompasses any commercial transaction that involves the transfer of information over the Internet.

This is a broad description for a reason. E-commerce can take many different formats. It can include a branded website, mobile app, marketplaces, but also social media platforms.

Although there are many ways to sell to consumers over the Internet, the main advantage of selling online is that you can sell to consumers anywhere, anytime. You can meet the customer where and when they shop.

It doesn't matter if they're sitting at home on the couch, on their lunch break at work, or even using your app in a brick-and-mortar store—they can complete a purchase online. Here are the main advantages of adopting this type of business:

Advantages of an e-commerce: Gain new customers with search engine visibility

Physical retail is driven by brands and relationships. In addition to these two engines, online retail is also driven by search engine traffic . It's not uncommon for customers to follow a link in search engine results and end up on an e- commerce site they've never heard of. This additional source of traffic could be the tipping point for some e- commerce companies .

Lower costs

One of the most tangible advantages of e-commerce is the low cost. Some of these reduced costs could be passed on to customers in the form of reduced prices. Here are some of the ways in which costs can be reduced through e-commerce:

Find the product faster

It's no longer about pushing a shopping cart down the right aisle or exploring the desired product. On an e- commerce site , customers can click through the intuitive navigation or use a search box to immediately narrow their product search. Some sites remember customer preferences and shopping lists to facilitate repeat purchases.

Advantages of an e-commerce: Eliminate the time and cost of travel

It is not uncommon for customers to travel long distances to reach their favorite brick-and-mortar store. E-commerce allows them to virtually visit the same store with just a few mouse clicks.

Offer comparison shopping

E-commerce makes comparison shopping easy. There are several online services that allow customers to browse various e-commerce merchants and find the best prices.

Enable offers, coupons and group buys in your eCommerce

While there are physical equivalents to deals, coupons and group buys, online shopping makes them much more convenient. For example, if a customer has a deep discount coupon for turkey at one brick-and-mortar store and toilet paper at another, they may find it impossible to take advantage of both discounts. But the customer could do it online with a few mouse clicks.

provides abundant information

There are limitations to the amount of information you can display in a physical store. It is difficult to equip employees to respond to customers who need information from all product lines. E- commerce sites can easily make additional information available to customers. Most of this information comes from vendors and therefore costs nothing to create or maintain.

Create targeted communication

By using the information provided by a customer in the registration form, but also by placing cookies on the customer's computer, an e-commerce merchant can access a lot of information about its customers. You can use it to communicate relevant messages.

Stay open all the time

E- commerce sites can run all the time. From a merchant's perspective, this increases the number of orders they receive. From the customer's perspective, an "always open" store is more convenient.

Create markets for niche products

Niche buyers and sellers find it difficult to locate themselves in the physical world. Online, it's just a matter of the customer looking for the product in a search engine. An example would be the purchase of obsolete parts. Instead of destroying old equipment for lack of spare parts, today we can find parts online with great ease.

Advantages of an eCommerce: Content Marketing Strategy

An online presence allows you to provide customers with more information about your products and services. A branded website in particular gives sellers a place to provide key content to customers.

Key product content includes detailed product descriptions, product comparisons, as well as stock availability and in-store pricing. This information helps a customer make a purchase decision both in-store and online.

Your e-commerce site can also give you more information about your business or how to use your products. Web pages as well as email marketing can be dedicated to your brand story and how your products are made. Blog posts and videos can provide useful content about using your products or services. Learn more about how a content marketing strategy can increase online sales.

For example, food companies provide consumers with recipes and tips on their website. This type of content creates a story for your brand while providing a better customer experience. In a competitive market, this type of information sets you apart from other sellers.

Advantages of an e-commerce: Passive earnings

If you can keep your store open 24 hours a day and expand your offerings to a global audience, it means you have the potential to create a passive income stream – meaning your income doesn't necessarily depend on high sales. vendors or opening hours. When you and your customers are no longer constrained by logistics such as location and time of day, you have many opportunities to increase revenue in new ways.

Conclusion on the advantages of an e-commerce

While in most cases it's fairly easy and low-risk to open an e-commerce store for your business, you'll want to keep a few things in mind. On the one hand, you'll want to make sure you invest in a highly professional web developer/designer (or agency) to help you create a solid system for your site that will be sustainable, but also secure on a long period of time.

With  Agenția Creativ24  , we guarantee you much more than an attractive and modern look for your website. Our main objective is to provide companies all over the world with effective solutions, that is, to generate visibility on the Internet.

Our agency develops SEO and branding strategies for large, medium and small multinational companies, all projects are important to us.

Creativ24 ​​​​offers you professional web design services at favorable prices, creation of presentation sites for small and medium-sized companies, creation of online stores and product catalogs, as well as other related services: website maintenance and administration , optimization SEO and online promotion , graphic design and company identity , web hosting and domain name registration.