John Z

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Pros And Cons Of Selling Advertising Dir...

8 months ago | Online Promotion by John Z

In our previous article, we described several advantages of selling ads directly...

Pros And Cons Of Selling Advertising Dir...

8 months ago | Online Promotion by John Z

Selling advertising directly to advertisers is a way for businesses to monetize ...

How Many Ad Placements Should You Have I...

9 months ago | Online Promotion by John Z

In the previous article, we have described the four common types of ad placement...

Problems With A Low Click-through Rate

11 months ago | Online Promotion by John Z

Click-Through Rate (CTR) is a metric that measures the percentage of users who c...

Benefits Of A White Label Ad Server (Par...

10 months ago | Online Promotion by John Z

In our previous article, we mentioned how a white-label ad server can help stren...

Basic Ad Serving Metrics: Conversions An...

11 months ago | Online Promotion by John Z

In addition to impressions and clicks, conversions and events are two other impo...

Benefits Of A White Label Ad Server

11 months ago | Online Promotion by John Z

A white label ad server is a type of software that allows businesses to host and...

Basic Ad Serving Metrics: Impressions, C...

1 year ago | Online Promotion by John Z

Ad serving metrics are essential for measuring the performance of your digital a...

Finding The Best Ad Server For Your Webs...

1 year ago | Online Promotion by John Z

Choosing the right ad serving vendor for your website can be a daunting task, bu...

How To Find Advertisers For Your Roku Vi...

1 year ago | Online Promotion by John Z

It is exciting knowing that you can have your own video channel on Roku, which i...

How To Set Advertising Rates

1 year ago | Online Promotion by John Z

Setting advertising rates is an important task for publishers that want to monet...

Problems Of Low Ad Viewability

1 year ago | Online Promotion by John Z

Ad viewability rate refers to the percentage of ad impressions that are actually...

How To Improve Ad Viewability

1 year ago | Online Promotion by John Z

Ad viewability is an important ad metric when measuring the effectiveness of an ...

How To Monetize Your Roku Channel (Part ...

1 year ago | Online Promotion by John Z

The increasing number of video streaming channels now makes it possible to adver...

How To Monetize Your Roku Channel

1 year ago | Online Promotion by John Z

The Roku platform is a popular streaming video service that provides over-the-to...

Should You Offer Self-service Advertisin...

1 year ago | Online Promotion by John Z

If you want more control and more revenue from ads shown on your site, you shoul...

Should You Offer Self-service Advertisin...

1 year ago | Online Promotion by John Z

Running a website, especially a high quality site, can take up a lot of your tim...

Should You Offer Self-service Advertisin...

1 year ago | Online Promotion by John Z

Self-serve advertising is a do-it-yourself solution designed for advertisers to ...

Reliability Concerns With Online Adverti...

1 year ago | Online Promotion by John Z

There are different ways to promote a business with online advertising, but in t...

Reliability Concerns With Online Adverti...

1 year ago | Online Promotion by John Z

Online advertising is a complex environment with many different moving parts pro...