Why Does Storytelling Matter In An Entrepreneurs Life

Would you like to hear a real-life story on an entrepreneur's success or factual data of his achievements that conclude that he is a successful person?

Most of us will choose the latter and the reason? Because that sounds interesting! Stories are something that is liked by people right from their childhood. Like, imagine you as a child would ask your parents to tell a bedtime story before you sleep. Yes, storytelling impacts our life for ages.

So now the question is why is it important for an entrepreneur to be a good storyteller? Don't worry you will get your answers by the end of the article, so keep reading...

Importance of storytelling in an entrepreneurs life

Starting with the most important aspect of an entrepreneur's life, like giving a brief about his business in a sales pitch. Here there are two ways he can sell his product, either by giving the details of his product and tell them about how unique it is than the other in the market.

While the second approach could be presenting a story that tells about how the product can solve the real-life problem of the individual by narrating a virtual story in front of the investors.

Adopting the second option has many advantages of its own as it seems more convincing and is easier to understand for your investors.

Moreover, the other advantages of presenting a pitch in a story form are;

• It helps them connect the real-life problem and the solution.
• Shows your understanding of the product which is more than just increased sales.
• Keep him engaged during your complete pitch to help him understand better.

The second important thing that matters for an entrepreneur after his business profit is his people. An interesting leader can create the most productive team that can produce smart results with fewer efforts.

Employee engagement is crucial when you have a huge number of people working for you, so in order to keep them all active and fully engaged, as a leader, you have to bring in the vibe of coming up with exciting stuff.

Organizing some fun events or participating in the corporate team building activities can help you create the culture, but there might be a time when they might need more motivation than fun. Telling them some motivational quotes might not have the impact that an empathetic story of your personal experience of a similar situation might have.

Sharing a part of your personal life will make them feel more homely and accepted to build long-lasting relations with them. Having the storytelling skill thus plays a major role for a leader, as this could work out as a great employee retention technique.

The last and the most important benefit of storytelling in the corporate world is deploying them into the product marketing campaign. Yes, your audience is real and so the only thing that can attract them the most towards your product is by adding real-life stories in order to market your product.

Keep it simple and engaging. Build a story that touches the pain points of their life so that they could relate to the product and the service better. Lets quickly look into the benefits that this approach gives in terms of customer experience.

Benefits of applying storytelling format in your campaigns

• Power to engage

An ad portrayed in the form of a story has more power to engage people than others. It maintains the interest of people till the end and people tend to spend more time on the ad due to its creative content.

• Make people remember it

The story is something that conveys a meaning or a message to the audience. This is the factor that will help your people remember your product by making an impression in their mind that reminds them of your product whenever they see or feel something similar in their lives.

But remember not to overdo it as it may adversely affect your product if the audience only takes away your story and overlook the product that was to be marketed.

• Connects to the real-life feel of the audience

The story that you tell while marketing your product increases the chances of mouth to mouth recommendations among the people as they start relating it with their personal lives. So whenever they come across a similar situation like your story they will tend to share it with the people around about your product and its usefulness.

So this is what the power of the story is! You don't need to do much effort when you have a good storyline to show your audience. And when you are an entrepreneur, having this skill can help you make the best leader.

James Vargas is an experienced business expert, startup business consultant, and manager at Get Everything Delivered. With the 1.5-decade corporate experience, he is now sharing his guidance to start-ups to grow with corporate team building activities and project delivery solutions.