Rural Management courses are gaining pace as more and more companies are interested to tap this unexplored sector. A PGDM in rural management enables students to easily learn about public health, education, rural marketing, business sustainability, etc. A student who pursues this course can pursue careers in different rural-based enterprise segments, be it marketing, finance, purchasing, or human resource development. Several areas need fresh ideas and innovation, and with this degree, you can expand your horizons.

Career opportunities after pursuing PGDM in rural management

There is a wide scope in the rural sector. The candidates specialized in rural management can work as rural managers or apply in the government sector for the job of Village Development Officers. After pursuing this course, you can not only work in the rural co-operative sector, agri-business enterprises, agricultural marketing, and management of agro products but there is a good career scope in other fields as well and that too not only in India but also in foreign countries. You can also work in all functional areas of management, like human resource development, project implementation, general management, finance, marketing, purchasing, and other segments. You can also work as an advisor, researcher, and consultancy work with private and public organizations.

After completion of the course, you can run your own NGO or work for an NGO. Some of the renowned NGOs comprise of Nandi Foundation, PRADHAN, CARE, SEWA, BAIF, etc. Companies that recruit rural managers are Amul, Monsanto, NABARD, Aditya Birla Group, Hero Group, Tata teleservices, Shriram Group, Mahindra and Mahindra, etc.

A minimum of INR 2-3 lakhs is the starting salary in this profession, and it increases gradually based on their experience. However, a government employee’s pay scale depends upon the government’s decision. While there is a great scope for rural managers and the salary is also decent, this course will help you work in a very fulfilling atmosphere, where you get a chance to work in nature. Pursuing PGDM from a leading PGDM-RM college will be an ideal way to proceed. 

The Job Opportunities 

Once you complete your course in rural management, you can apply for the following job roles:

• Research Officer
• Rural Executives
• Rural Manager
• Senior Program Officer
• Trainer
• Researcher
• Consultant
• Project Coordinator/Project
• Rural Minister

Rural Management Subjects and Syllabus 

The rural marketing specialization is interesting for students who want to study in detail as it deals with the below-mentioned subjects:

Rural planning and development:This subject deals with imparting knowledge and skills, which are related to the rural landscape. This teaches about the overall planning of all the resources and uses them for developing those regions.

• Natural Resources and Development:In this, the students are taught about different topics linked with the development of natural resources and managing them for the prosperity of the agriculture sector.
• Rural marketing and management:Marketing is one of the important parts of the rural sector. When marketers focus on this sector, they formulate different kinds of strategies to sell their products and services. You will learn about all the techniques.
• Rural community facilities and services: To develop the rural landscape, it is quite essential to focus on the development of the basic infrastructural facilities like sanitation, drainage, etc.
• Social security:In this, you will learn about the problems, policies, and programs of social security. Law and order are one of the foundations for the development of our economy. This subject will throw light upon the areas, which deal with the law and order of the hinterlands.

Wrapping Up

India is a country of farmers and villages, where 60% of the population lives in rural areas. These people cannot take full advantage of the resources available in the urban area. To take care of the development of rural areas, education in rural development and management is very demanding. A career after PGDM in Rural Management is quite exciting. The government hires professional rural managers to assist the villagers to grow, improve and expand. Rural management is one unique specialization that equips budding professionals to develop strategies, manage, and implement different ideas that can work. Important pointer is that PGDM RM does not mean working in rural but for rural and that too from any part of the world and in any company and not just agri-based.