Learn To Make Content From Beyonce's New Netflix Documentary

The behind the scenes content from Beyonce's Netflix Documentary can teach us valuable lessons about content marketing

I may not be a fan of Beyoncé, but her latest documentary called Homecoming that premiered on Netflix caught my attention. The singer made history last year when she was the first black woman to headline Coachella. The film is basically about her two performances from the festival, added with backstage footage that shows all hard work that went into bringing the record-breaking performance to life. In just a month, Beyoncé’s ‘Homecoming’ premiere on Netflix drew 1.1 Million U.S. viewers. However, what caught my attention is actually her behind the scene scenes. Watching the scenes has made me realise that there is something more about behind the scenes content that can be a source of learning for marketers or business owners. It’s actually the value that can enhance customer experience when seeing your content. If you are trying to boost your content marketing strategy, this piece will help you get inspirations from Beyoncé’s Netflix Documentary’s behind the scenes. Keep reading to find out!

Inspiration

The Coachella performance was inspired by the culture at historically black colleges and universities (HBCUs). People who attended an HBCU would feel nostalgic as if they were gleefully transported back to their university days. Beyoncé embraced the celebration of culture at HBCU by presenting an important part of her culture to a mainstream audience in order to reach new audience. If you own a business, it is important to share stories about yourself and why you start your business not just to gain profits but simply to inspire other people and give impact on the way you work.

Vulnerability

Beyoncé just gave birth to twins and in 10 months she performed at Coachella. When she started to get back into the work mode, she shared her experience about her struggles many women can relate to. One of the clips showed how she was trying one of her pregnancy costumes and calling her husband to tell him how excited she was. She shared the struggle to balance her career with motherhood. She even took breaks to breastfeed the twins before going back to rehearsals. In order to run business smoothly, first you have to acknowledge your struggles – the ups and downs. It is okay to be vulnerable and show people your weaknesses. Life is not perfect and your job is to share what you’ve been through in order to run your business even until today.

Preparation process

Like almost all actors and singers, Beyoncé has her own intense work ethic. In her documentary, she talked about the months it took to script the show and how she was involved in even the tiniest details. She made sure everyone was as well-rehearsed as she was for the live performances. Even though you are a CEO and you have many employees, know that you should always be involved in every preparation process. Only relying on your managers will get you into troubles sooner or later. When you are involved in every project your business has been working on, you will get a chance of getting to know your target market more effectively and having good professional relationships with your employees as well.

We all want to show our good sides when it comes to business. The thought of competitors stealing our spotlight may be too much to endure sometimes. However, when we show our work and the process to our customers, not only will they understand our business better, but our business will also be considered as more reliable and credible. It is natural for us to be in an up and down situation, but the way we handle it will determine our business’ result.

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