Understanding The Different Types Of Logo Design

Some customers will often demand the implementation of exact specifications, such as "Make the logo color blue", "Adjust font size to 15 pt.", "Set a circular image", etc. This not only cuts the scope of the designer but also does not gives him hardly any chance to do something different. However, some customers trust the decisions of a designer and give him the freedom to bring their unique ideas into action. A designer can show some sample of logo designs to the customers so they can choose from that and would be fully satisfied.

While creating an attractive brand logo design, you must carefully choose the right factors for the design. However, where most designers mishandle is in their choice of types of logo. The following tips will help you make the right choice while working on client projects:

1. Type-based Logos: Type-based or textual design may be a common sort of logo design. Here, you'll mention the name of the corporate in either a clear or stylized typeface. This helps register the name of the corporate within the minds of the customer at the primary look. As an example, the logos of famous brands like FedEx, Google, Microsoft, YouTube, etc. has given them their brand identity.
2. Symbol-based Logos: Symbol based logos are supported by specific symbols. Here, the corporate name isn't visible within the logo. So, you're required to be creative with the designs so on generate an enduring impression on customers. The symbol may include a pictogram, a figure, a mark, or a selected symbol that portrays what the corporate stands for. Popular brands like Puma, Apple, and Shell make use of such a logo design to represent their company’s identity. Basic logos are more preferred for work than those shiny type of logos.
3. Abstract Logos: Many companies make use of this type of logos to show their brand identity. Such logos use innovative signs or graphics that sums up the identity of the corporate for the audience. However, as a designer, you ought to confine mind that creating such a logo requires you to try in-depth research about the corporate. As an example, Lab Vantage Inc., a software company, uses a logo that features a reverse "V" sign to point their growth potential.
4. Initial Based Logo: you'll also prefer to form your client's logo supported their initials. Use brief initials rather than using lengthy names to represent your client's trademark. This makes the brand known by the shortening used. as an example, the logos of Honda and Mac Donald's best qualify as an initial based logo where they use 'H' and 'M', respectively.
5. Badge Style Logos: Badge or emblem style logo is usually wont to represent automobiles, sports brands, or universities. The logos of car brands like Mercedes, BMW, or universities like Howard or Oxford have badge style logos. For making these types of logos people mostly prefer badge logo maker to make it more appealing and interesting.

Conclusion

Whatever be the design of the logo you select, you ought to always confine mind that custom logo design isn't a simple task. Use your skills to the simplest to make something that sets a benchmark standard for other companies within the same sector.