These Are Interesting Business Website Facts You Should Know

You have a business but you don’t have a website; what’s the point? Let’s say you have a restaurant business and you are operating in a certain area near your house. However, aside from mouth-to-mouth marketing, the only way you can get a customer to eat at your restaurant is either they are passing by your restaurant or they are living nearby. By having a website and other social networks, you can increase the chance of being found by other people who have nothing to do with your area, which means you can increase wider audience that can be turned into real paying customers. That being said, having a website is not only about web development and web design, but it is also about the business website itself. You might not expect this but there are actually interesting business website facts that you should know before even building a website for your business. Keep reading this article to learn more!

50% of small businesses do not have a website, and of those, 30% cite cost as the reason why (Source: PR Newswire, 2016)

This is interesting but also a sad fact. I mean those 30% out of 50% know exactly the importance of having a website for business, but they won’t build a website because they can’t afford it. The fact that half of small businesses do not have a website is simply a missed opportunity.  A physical presence should have a branded digital presence to stay competitive. Sure, it may be expensive and cost you a lot, but it’s worth it as long as you choose the right professional web developer for your website.

51% of owners perceive websites as a top 10 marketing tool used by Small Businesses (Source: Wasp, 2016)

This perfectly complements the #1.  Perceived value is king and queen…and bishop (chess reference, yeah).  When a business understands the value of websites as a critical part of their marketing plan, then it is a no brainer.  I could only guess that 49% of this poll did not have a digital marketing plan.  What else could it be?

44% of those with a website say their website doesn’t have a responsive, mobile-friendly design (Source: Blue Corona, 2016)

You know that in this era, people browse on the go using their mobile devices. However, what if your website couldn’t be accessed via mobile phone because it wasn’t responsive? Yes, the simple answer would be; they chose ‘somewhere else’, meaning they would leave your website and find your competitors instead. A lot of business owners have made this mistake because they wanted to cut corners on their budget, resulting in incomplete design that was not adjusted to mobile devices. Like I said previously, when it comes to business, you do maintain your budget as minimal as possible, but invest in better aspects for business like website.

Having a business is like taking care of your plants. If you are using cheap fertilizers without further inspecting the use and the benefits, the result of your plantation may be mediocre and maybe even a failure. The same goes as building your website. You need to know you are hiring the professional web developers and web designers who know what they are doing especially those who can provide a website that is mobile-friendly and easy to access.