The Complete Picture Of Advertising - 360°

What is the first thing that comes to your mind when you hear 360°?

Most likely the first thing you pictured was a circle. Or maybe one of those 3 dimensional pictures or videos that give you a view of every angle, left, right, up, down and everything in between.

Well, that is basically what 360° means - complete.

The term 360° is most often used to denote a sense of completeness; to signify that something is comprehensive and incorporates all points of view. Consider once again the example of a 360° video. It shows you not just a flat representation of what the view looks like from one viewpoint, but rather shows you a complete, holistic view from all different angles giving you a more comprehensive look at the scene in front of you; a picture that comes full circle.

The same thing applies when we talk about 360° advertising.

But what is 360° advertising?

Take a look at the image below to see the visual representation of 360° advertising.

Based on the above image, it is clear that 360° advertising is an advertising and branding strategy used by many ad agencies in Pune, which involves a complete creative marketing strategy making use of all the elements of a brand's marketing mix. In simpler terms, a 360° advertising strategy focuses on communicating one consistent message to the target audiences through the use of all promotional tools to ensure a more comprehensive reach.

Having its roots in the concept of the holistic marketing philosophy, 360° advertising is an effort which seeks to communicate the brand to the audience in a more wholesome manner, so that the brand can be in contact with and visible to the target audience at all times. An effective 360° advertising strategy will cover the entire buying cycle beginning right from the stage of discovery to the stage of purchase to ensuring customer loyalty.

Advertising agencies in Pune generally make use of a 360° advertising strategy for

• Positioning a brand
• Rebranding
• Important or cornerstone campaigns
• Reviving a product

Advertising agencies that make use of a 360° advertising strategy are generally called 360° or full service advertising agencies. What this means is that these agencies handle every aspect of advertising for their clients, from the planning stage to the actual implementation, sometimes also tracking.

What is the role of a 360° advertising agency?

Creating an effective advertising plan or strategy:

The main role of many full service ad agencies in Pune is to create an efficient marketing and advertising plan designed specifically to meet the needs of the particular company, brand and product/service. For this, most ad agencies work closely with the company to get a complete understanding of the brand and the product/service to pull together an advertising strategy that will most effectively communicate the message to the target audience.

Designing, content and printing:

Full service ad agencies generally have a staff that includes graphic designers, visualizers, and copywriters along with printing partners all of which are vital parts of an effective advertising campaign.

Buying media:

Another role fulfilled by many 360° advertising agencies in Pune is purchasing media like radio and television slots, magazine and newspaper broadcasts, as agencies generally work closely with media houses and publishing platforms which gives them a more comprehensive insight on pricing, scheduling and other campaign concerns.

Digital Marketing:

Existing as we are in a digital age, it is now paramount for ad agencies to be well versed in the use of the digital platform. This includes all digital marketing activities like social media, website development, web design, etc.

Tracking and reporting:

Keeping track of the performance of the advertising campaign is another role fulfilled by a 360° advertising agency. Tracking the progress of the campaign and investigating and analyzing new approaches in case of a lag is one of the tasks that ad agencies undertake.

In a nutshell, having a full service or 360° ad agency as an advertising and branding partner will help your brand break all barriers and emerge as a front runner in this competitive world. As one of the experienced 360° advertising agencies in Pune, Promising Designs Pvt. Ltd is well in tune with the nitty-gritty's of advertising and have succeeded in developing a strong client base through ideal advertising and branding strategies. We believe in the power of research, planning and execution and with our unique "True Story" approach, we aim to provide each and every client the ideal solution for their business and their brand.