Porsche Unveils Its Most Customizable Panamera Ever At Shanghai Auto Show

Porsche has revealed its latest creation, the Porsche Panamera Turbo Sonderwunsch, at the Shanghai Auto Show. The new model is the result of a collaboration between Porsche’s Exclusive Manufaktur division and its Sonderwunsch program, which allows customers to personalize their vehicles with almost limitless options.

What is the Porsche Panamera Turbo Sonderwunsch?

The Porsche Panamera Turbo Sonderwunsch is a four-door sports car that combines performance, luxury, and individuality. It is based on the Porsche Panamera Turbo, which has a 4.0-liter twin-turbo V8 engine that delivers 550 horsepower and 567 pound-feet of torque. The Sonderwunsch model adds a range of exclusive features and enhancements, such as:

• A carbon fiber exterior package that includes a front spoiler, side skirts, rear diffuser, and mirror caps.
• A sport design package that adds a distinctive rear spoiler and black tailpipes.
• A two-tone paint scheme that contrasts the body color with a contrasting color on the roof, pillars, and rear wing.
• A customized interior that features leather seats, dashboard, and door panels in a color of the customer’s choice, as well as carbon fiber and aluminum accents.
• A Burmester high-end surround sound system that provides a premium audio experience.
• A night vision assist system that uses an infrared camera to detect pedestrians and animals in the dark.

How much does the Porsche Panamera Turbo Sonderwunsch cost?

The Porsche Panamera Turbo Sonderwunsch is not a standard model but a one-off creation that showcases the possibilities of the Sonderwunsch program. The price of the Sonderwunsch model depends on the customer’s preferences and specifications, but it is expected to be significantly higher than the base price of the Porsche Panamera Turbo, which starts at $153,000 in the US.

According to Porsche, the Sonderwunsch program is available for all Porsche models, and customers can choose from a variety of options, such as:

• Special colors and materials for the exterior and interior
• Customized logos, lettering, and graphics
• Personalized equipment and accessories
• Performance upgrades and modifications

Porsche says that the Sonderwunsch program is designed to fulfill the wishes of the most demanding and discerning customers, who want to create their own unique Porsche. The program is also a way for Porsche to showcase its craftsmanship and innovation, as well as its heritage and tradition.

Why did Porsche choose Shanghai to debut the Panamera Turbo Sonderwunsch?

The Shanghai Auto Show is one of the most important and influential events in the global automotive industry, especially for the Chinese market, which is the largest and fastest-growing in the world. Porsche has a strong presence and reputation in China, where it sold more than 88,000 vehicles in 2022, accounting for 28% of its global sales.

Porsche chose Shanghai to debut the Porsche Panamera Turbo Sonderwunsch because it wanted to appeal to Chinese customers, who are known for their preference for luxury, exclusivity, and personalization. Porsche also wanted to demonstrate its commitment and confidence in the Chinese market, which is expected to grow further in the coming years.

Porsche’s CEO, Oliver Blume, said that the Sonderwunsch model is a “tribute to our Chinese customers, who have supported us for many years and have a great passion for Porsche.” He also said that the Sonderwunsch program is a “testament to our ability to create the most individual and exceptional cars in the world.”

What are the reactions to the Porsche Panamera Turbo Sonderwunsch?

The Porsche Panamera Turbo Sonderwunsch has received positive feedback and praise from the media, the public, and industry experts, who have admired its design, performance, and customization. The Sonderwunsch model has also generated a lot of interest and curiosity among potential customers, who have expressed their desire to create their own personalized Porsche.

Some of the comments and reviews of the Sonderwunsch model are:

• “The Porsche Panamera Turbo Sonderwunsch is a stunning example of how Porsche can combine its engineering excellence with its artistic flair to create a masterpiece of automotive art.” - Auto Express
• “The Porsche Panamera Turbo Sonderwunsch is a dream come true for any Porsche fan who wants to make their car truly their own. The Sonderwunsch program offers endless possibilities and options to create a unique and distinctive Porsche that reflects the customer’s personality and style.” - Car and Driver
• “The Porsche Panamera Turbo Sonderwunsch is a remarkable achievement that showcases the power and potential of the Sonderwunsch program. The Sonderwunsch program is a game-changer for the luxury car market, as it allows customers to have a direct and personal involvement in the creation of their Porsche.” - Motor Trend.

What are the future plans for the Porsche Panamera Turbo Sonderwunsch and the Sonderwunsch program?

The Porsche Panamera Turbo Sonderwunsch is a one-off model that will not be mass-produced or replicated. However, Porsche says that it will continue to offer the Sonderwunsch program for all its models and that it will expand and enhance the program in the future, by adding more options and features, as well as collaborating with other partners and brands.

Porsche also says that it will use the Sonderwunsch program as a platform to explore new ideas and concepts, as well as to celebrate its history and heritage by creating special editions and tributes to its iconic models and legends. Porsche says that the Sonderwunsch program is a way to express its passion and vision for the future of the automotive industry, as well as to connect with its customers and fans on a deeper and more personal level.

The Porsche Panamera Turbo Sonderwunsch is a symbol of Porsche’s philosophy and values, which are based on performance, quality, innovation, and individuality. The Sonderwunsch model is also a sign of Porsche’s confidence and ambition, as it aims to maintain and strengthen its position as one of the leading and most respected brands in the world. @via Car Division.