The Key To Keywords: Learning The Basics

If you’re relatively new to the complex world of online marketing, you’ll probably be scratching your head when trying to figure out which keywords you should be using on your site, and more importantly, why you need these words in the first place.

In this article, you’ll be introduced to some of the basics of keyword usage, including how to choose the phrases, how they are added to your site and how you’ll be able to track the changes. Both those who are starting to look into keywords for the first time and those who have dabbled in the past are advised to seek the help of a professional SEO consultantfor the best results.

Why They Matter

If you want your site to seriously succeed, you’ll have to start thinking seriously about keywords. Adding these relevant key phrases to your online pages can help search engines match your website to search terms typed in by the user – or in other words, your potential customer. Put simply, these words will help you to become more visible online to your target audience.

The Right Keywords for You

When you’re choosing the key phrases best suited to your business, there are a few factors you’ll need to consider. Firstly, your target audience, product and overall brand identity. What are you trying to communicate, and how? Think about what your potential customers might type into a search engine in order to find your website.

An SEO consultant can help you brainstorm these ideas while considering more specific factors such as your competitors and potential synonyms for certain words or phrases. With professional help, you’ll soon have a comprehensive list of effective keywords that are bound to work wonders for your site.

The Next Step

Once you have your list of keywords, you will need to decide how and where to add them onto your website. Now, you don’t just have to limit yourself to the homepage text. Other great places to add key phrases include the site domain and title, post and category headings and even image captions and file names.

Top Tip: While having several instances of each keyword may seem like a great idea at first, it’s important to remember that there is such a thing as having too many. Contact an SEO consultant and they’ll be able to make sure your website isn’t stuffed for certain words – this problem can lead to Google penalising your content as spam.

The Results

Google’s algorithms are constantly changing, and what might work for your site one month may not work the next. With your keyword plan in place, track your results with analytics and rankings tools. Your SEO consultant can offer advice about which tools will be most useful to you.

Hopefully this article has given you an insight into how keywords work and the potential benefits they could bring to your website. Contact an SEO consultant for the best chance of achieving these great results and eventually climbing Google’s rankings.

Author Plate

Kit Jones is a professional SEO consultant at LeadGeneratorsDigital, a successful online marketing agency. If your business needs a boost, this agency is your go-to – their content marketing skills and comprehensive SEO packages promise to not only boost your webpage rankings, but also improve the overall quality of your site.