There are several pieces of the puzzle you need to put together in order to create an effective and affordable Search Engine Optimisation (SEO) programme, and if you’re new to the world of online marketing, chances are high that you won’t know where to start.
In this article, I’ll offer a few tips and tricks as to how you can take your first steps when it comes to successful marketing.
Once a user has typed in their keyword, search engines decide which pages are most relevant to the search based primarily on two main factors – relevance and credibility. SEO can help boost the traffic your site receives and increase your conversion rate by making it as search-engine-friendly as possible. This means taking a number of important steps to improve the relevance and credibility of your site.
Besides the technical foundations of SEO, it is equally important to make sure that the content on your pages is optimised to improve your search engine rank for specific keywords and maximise your profit per acquisition. This latter part implies not simply generating as much traffic as possible, but also keeping down costs by going for low competition keywords. The best SEO is affordable SEO, especially when you’re first getting started.
Offsite Link Building and Influencers
Search engines allocate ‘peer points’ to websites when they have several backlinks from other relevant and respectable sites. Offsite link building exploits this to augment the credibility of your site. High-quality sites with good traffic and a strong social media presence are best for this purpose. Start your research by identifying where your competitor’s backlinks originate from and go from there. There are a number of online tools that allow you to do this.
Social media influencers can post sponsored content about your product for a price. Influencers with bigger followings will have more reach but could be very expensive to work with. Using influencers with a smaller but dedicated following that is relevant to your target market might prove more cost-effective.
Creating New Content
Once the other SEO building blocks are in place, you may be in a position to create entirely new content to expand your programme. At this point content should go further than sales copy, with informative guides or other subject matter that is non-promotional but still relevant to your product. For example, your site might focus on selling all-inclusive holidays, but a page dedicated to the best tourist destinations in each continent could generate lots of traffic and lead to sales conversions. New content needs to be well written and researched in order to gain credibility points with Google.
A business blog is a very effective way to achieve this. You can draw in traffic with genuinely interesting articles that might help answer consumer questions. Since search engines favour regular content, a well-maintained business blog that is keyword optimised can skyrocket your site up the search rankings.
There are many affordable SEO packages offered by professional digital agencies, and it is worth considering investing in one of these to get started optimising your site with help from the experts. SEO is more important now in the golden age of the internet than ever before. While some of these initial steps may appear simple, they are most definitely worthwhile and important to your overall online marketing strategy.
Kit Jones is a professional consultant at LeadGeneratorsDigital, a successful online marketing agency focusing on a variety of digital strategies including content and SEO marketing. If you’re looking for affordable SEO for your businesses that will help boost your Google rankings, conversion rates and overall quality of your site, this could be the company for you.