Drip marketing, in its simplest form, is the practice of sending out a series of emails to your target audience at regular intervals in response to their actions or changes in status. Drip marketing software is a strategy used by businesses to stay in contact with their audiences after significant events or milestones have passed.
A drip marketing campaign may, for instance, revolve around:
Synchronized and computer-generated
By re-engaging inactive customers and encouraging previous visitors to make more purchases, drip marketing software may significantly increase revenue. Promoting your business' worth helps you connect with your target market and establishes you as a reliable partner in meeting their demands.
Half of us are always looking for "items, services, and information to assist behavior altering," according to a survey of 2,000 individuals. This kind of conduct may be encouraged through a drip campaign.
Because they are focused on a particular activity and can be tailored, drip campaigns may be very successful.
E-commerce email marketing is a kind of advertising that lets you spread the word about specials, sales, and new offerings to your clientele.
As an additional sales tactic, email may be used to "soft sell" by informing the recipient about the benefits of your brand and maintaining their interest between transactions.
If you want to turn eCommerce email subscribers into loyal customers, make a good first impression. To do so, you'll need more than a single welcome email, which many new subscribers find overwhelming.
A welcome email series introduces your eCommerce brand, sets customer expectations, and differentiates you from competitors. This will put your eCommerce brand in front of new subscribers repeatedly, building trust.
Ecommerce email segmentation divides subscribers by defined qualities. This allows advanced personalization with group-specific email messages. Increasing email engagement rates and sales revenue because the more people who read your emails, the more you'll convert.
To be effective, eCommerce email segmentation must be based on both demographics (age, marital status, location) and psychographics (lifestyle, behavior, interests, etc.) of your email marketing subscribers.
Your eCommerce brand should always acquire new customers. Any successful online store owner knows repeat customers are key to success. New customers spend 65% less than returning customers, according to research. It's not surprising they'd expect different treatment.
If you can't create a customer reward program, you can still inspire loyalty through eCommerce email marketing by sending discounts on their favorite products, offering exclusive previews of new products, etc.
Your eCommerce emails must be mobile-friendly today. Mobile-first design is preferable.
Mobile devices open 50% of emails. Imagine how much your sales will drop if a large portion of that percentage deletes your email because it's complicated or slow to load. Not good.
Review your customers' inboxes to improve eCommerce email deliverability and sales conversion rate.
Ecommerce email split testing involves sending one version of an email to a subset of your subscribers and another version to another subset to see which version performs best. Open rate, click-through rate, conversion rate, etc.
Subject lines, email length, visuals, call-to-actions, etc., should be tested in eCommerce email split testing.
Instead of hiding product pages when they're out of stock, tell customers. Also, let them submit their email to be notified when the product is ready.
Send regular updates to their emails to keep them informed. You'll keep some customers who would have gone to a competitor's site.
In eCommerce, abandoned carts cost $18 billion annually. With an abandoned cart email series, you can nudge shoppers to complete their purchases.
A good abandoned cart email series will improve customer experience and recover (potentially lost) revenue.
Ecommerce sales vary month to month. Festive seasons and holidays can boost revenue if you use eCommerce email marketing.
The last two months of the year drive 30% more revenue than other months. If that sounds interesting, keep a calendar handy when creating your eCommerce email marketing plan.
Ecommerce email marketing has many moving parts you must constantly track to maximize your time, effort, and money. Open, click-through, conversion, and unsubscribe rates are important metrics.
If you don't track, you won't know which part of your email campaign to optimize, reducing your ROI. Without a baseline, you can't improve.
With all these strategies, eCommerce email marketing must be time-consuming. It is, but if you use email marketing automation tools, you'll save the time you could spend running your online store.
You can scale your email marketing campaigns as your eCommerce store grows without losing relationships.
Now that you know all the benefits that drip marketing is going to bring to your business, it is time to go for a reliable drip marketing software such as Office24by7. Wanted to know more about our product, drop us an email on This email address is being protected from spambots. You need JavaScript enabled to view it..