It’s an established fact that various social platforms are very important in today’s society. So much so that it has also become an official platform for businesses, large and small alike. But with the various types of social media users, businesses have to ensure that the content they post is appropriate and fit for their market.
But that’s not all to it. Sharing is an integral feature of every social media platform. It further broadens your reach to amass more audience for your business. It’s not just your target market that’s just important, it’s also essential to be knowledgeable of on the different types of sharer in order to step up your social media.
These are the business networkers that usually share posts on LinkedIn. These type of sharers trust in the power of information.
Bloggers commonly share information that they are interested in. They are the ones that share to inform and bring awareness on topics that they care about. Fractl found that Selectives share political posts the most than the general population.
They are the most active out of all the types. They feel that sharing post and status makes them feel closer to their friends.
Living by the motto “Sharing is Caring,” altruists share useful and helpful knowledge and advice. They use traditional media in sharing, such as e-mails.
Described as young, creative, and popular, this type of social media sharer is conscious of the things that they share in the social media accounts. In fact, it’s been found that they are the most likely sharers that avoid controversial posts.
They are attention-driven and are empowered by social media. They usually share content on the mainstream social platforms, such as Facebook and Twitter.
Always keep in mind that a lot of users on different social platforms share mainly because it’s entertaining and interesting to them. Remember that the next time you post on your social media accounts!