Why Most Cxo See Marketing Is A Cost & Not An Investment ?

If you're like most CXO's, you see marketing as a cost. And while it's true that there are associated costs to marketing - such as hiring staff, creating and distributing content, etc. - the return on investment (ROI) for many companies doesn't justify the expense. So what's wrong with marketing?

There are a few things at play here. First, if you're not careful, you can end up spending more money on marketing than you ever expected. Second, your company may not see a lot of immediate returns from investing in marketing - which can have a negative impact on morale and productivity. Third, other areas of your business may be getting more attention than marketing, and if this is the case your brand may be taking a back seat.

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