What Are Some Social Media Marketing Trends You Should Follow In 2023?

In recent years, there is no denying that social media has taken the world by storm. With each passing day, more users are logging into these applications, making it the perfect podium for businesses to showcase their products and services.

While social media platforms started out as a channel to communicate and stay in touch with your family and friends, they soon became a medium for businesses to connect to their target audience.

While it does require careful planning and tailored strategies, more and more businesses are opting for social media marketing solutions, given its profitability. However, with such rapid growth, there have been several new social media platforms launched, each with novel trends.

Your business will only be successful in this endeavour if it is able to keep up with the upcoming trends. If you are struggling to make an impression in the online market or are looking for better engagement, this article is a perfect read. Here you will find some of the upcoming trends you should look out for and invest in for future growth.

1. Use More Live Sessions Than Video Content:

Much like video marketing was a huge trend for a while in 2022, 2023 is coming up with an alternative trend offering better results, live videos. Any capable social media marketing company will now ask your company to focus on exploring the live video feature the majority of companies have now.

It allows you to connect to your audience directly a lot more frequently than any other method. In addition, it also gives you a live understanding of client engagement with your content.

Statistics show that more than 80% of users on social media platforms prefer live videos over video content. Companies worldwide are experimenting with live videos, bringing in celebrities or influencers on live chats. This not only helps promote your product and service to a wider audience group but also enables better retention.

Impromptu live sessions are also becoming more and more common in the industry, especially for important announcements or getting your audience’s attention. Given the recent changes to the platform’s algorithms which limit your visibility on user’s feeds, live videos can be a great way to retain existing customers and generate new ones.

2. Use Ephemeral Content To Improve Engagement:

If you are new to a social media marketing or are not very well-versed in what is happening on this front, ephemeral content might sound confusing to you. Often called ‘stories’ on social media platforms, ephemeral content is basically the 24-hour content you post. These stay live on your channel for an entire day and then vanish.

Given ephemeral content’s ability to engage users, this is becoming a growing trend in the marketing industry. They are short, fun and enticing and offer a sneak peek into your brand for users who are not yet convinced to check your profile.

Businesses from all around the world are experimenting with this feature, and you should too. You can customise your story based on your preferences and only enhance user engagement.

While your video, textual, and image posts continue to inform the users about any new offers, products or announcements, stories act as an informal way of keeping them glued to your brand. You can post behind-the-scenes content, quizzes, and polls and engage your customers in a variety of different ways with ephemeral content.

3. Use Social Media Chatbots For Better Communication:

Communication is an important aspect of customer service, and your customers will only expect the best. They are not here to waste time with generic computerised replies and would instead want to feel heard.

This is also one of the reasons why chatbot usage is slowly depreciating in the industry. However, chatbots have come a long way since then. With exceptional social media marketing services, you can also implement an Ai-powered chatbot.

This will instantly better communication with your customers while also being able to offer better and quicker resolutions. These new variants of chatbots can accurately understand the issue or concern and get you the best solution in seconds.

If you are looking to maximise these latest social media marketing trends, you should always rely on a reputed company like Neuronimbus.