But in this incessant attempt, have you overlooked the probability of the zeroth ranking for your web page? Well, Zeroth Ranking or the featured snippet lists even before the #1 search result and you could grab this position with more focus on your web page content. So stop worrying if you have been outgunned due to back links as featured snippets could do wonders to your SERP ranking!
The zeroth ranking or a featured snippet contains a URL, page title and a snippet which ideally answers the search query with closest relevance. This snippet is displayed way above the first organic search result.
A survey by Rank Ranger says that featured snippets appear in almost 9.196% of search queries.
Technically Google detects pages which are most relevant to the search query and displays them on the position #0. This framework has been nailed in attempt to gravitate the attention of viewers. It has also been found that the click through rate or CTR for websites showcased as snippets has skyrocketed with regard to their SERPs.
This particular snippet is of the paragraph type which is displayed with the web page URL and a description.
This snippet explains a process in bullet points along with an illustrative image for better understanding.
A tabular representation of the snippet represents improved clarity and this can be achieved by marking the table using a tag on the web page.
The answer is a definite yes!
Placing your web page on the #0 is a systematic process. Let us understand how to accomplish it.
You could use the format
[Site: yoursite.com “desired phrase”].
For eg: Site: modulebazaar.com “Magento extensions”
If your web page is eligible for a featured snippet, it will be displayed by keying this format on Google as shown above.
Short listing questions on-demand related to your keywords:
Though featured snippets do contain targeted keywords, they are more about answering with maximum relevance to search queries. Listing down few “frequently asked” questions for your keywords could do the trick. To get this list of questions, answerthepublic.com has proved to be a very useful tool. It uses the Google API to generate multiple questions which are trending based on a given keyword.
Find below the answers generated for Magento extension:
Though Google ranking is all about getting you the desired conversion rates, an appropriately managed & structured web page with quality content actually serve the viewers with useful information automatically contributing to an increased CTR and prospective sales.