The cost of healthcare app development in 2023 can vary significantly depending on several factors, such as the complexity of the app, desired features and functionalities, platform(s) targeted (iOS, Android, web, etc.), development team location, and the development approach (in-house development vs. outsourcing).

Generally, healthcare app development costs can range from tens of thousands of dollars to hundreds of thousands of dollars or even more for highly complex projects. However, it's important to note that these figures are estimates and can vary greatly based on the specific requirements of your app.

Here's a breakdown of the key cost components involved in healthcare app development:

1. Planning and Design: This includes market research, requirements analysis, user interface (UI) and user experience (UX) design, and prototyping. The cost for this phase can range from $5,000 to $20,000 or more, depending on the complexity of the app.

2. Development: The actual coding and development of the app can be the most significant cost component. The cost will depend on factors such as the number of features, integrations with other systems (e.g., electronic health records), and the time required for development. A rough estimate for development costs can range from $30,000 to $150,000 or more.

3. Testing and Quality Assurance: This phase involves testing the app for bugs, usability, security, and performance. It's crucial for delivering a high-quality and reliable healthcare app. The cost for testing can range from $5,000 to $20,000 or more, depending on the complexity of the app.

4. Deployment and Support: Once the app is developed, it needs to be deployed to the desired platforms (App Store, Google Play, etc.). Ongoing maintenance, updates, and technical support also need to be considered. The cost for deployment and ongoing support can vary depending on the app's complexity and the level of support required.

Additionally, if you choose to work with a development agency or hire developers, their rates will also influence the overall cost. Rates vary depending on the developers' experience, location, and the development approach (hourly rates or fixed project cost).

It's crucial to consult with app development agencies or developers to get accurate cost estimates based on your specific requirements.