Copywriting Lessons From Indian Call Center Scammers

One of my favorite things to do during my leisure time is watching entertaining videos.

Specifically, videos of people fooling around with scammers from Indian call centers.

You know, the ones who’ll call you to let you know that the IRS is going to sue you, or the ones who pretend they’re Microsoft tech support and will “help” you remove a non-existent virus from your computer.

Usually, they target older people because they know it’s easier to trick them. But I’ve seen instances where they called tax professionals and police officers.

On the surface, it’s a terrible thing to do to people no matter which way you look at it. But to them, it’s a business.

It’s not difficult for them to start one either. They rent out an office space, buy some landline phones, and if anyone asks, they say they’re running a marketing firm.

And they’ll do whatever it takes to get the money from their victims. They’ll stay on the phone with them for hours, they’ll try to persuade them by using every single trick up their sleeve, and even yell at them.

Even though what they’re doing isn’t legal, we can still learn a thing or two from them.

Be persistent, for example.

Knowing who to target.

Using fear as a persuasion tactic.

And using brute force…

Well, maybe not the last one. You certainly won’t be needing that when it comes to email copywriting.

Being persistent (consistent emailing) and knowing who to go after (target customer) are half the things you need.

The other half is the email copywriting principles itself, which you can learn all about in How to Become an Email Titan.

Here’s the link to get the sample chapters.

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