4 Seo (Search Engine Optimization) Trends On Your 2019 Prior

SEO (Search Engine Optimization) professionals like you have been busy on all items on this SEO list in the last year or the few years before the last year.

So what should be in our SEO (Search Engine Optimization) priorities list in 2019.

DIGICOM Consultancy, a certified SEO (Search Engine Optimization) agency is presenting to you the 5 SEO trends in 2019 that you have to focus on:

• More focus on Featured Snippets

Rich Snippets is the term used to describe structured data markup that site operators can add to their existing HTML, which in turn allow search engines to better understand what information is contained on each web page. This helps search engines to bring more relevant traffic to your website.

One of the example of the use of rich Snippet is Knowledge Graph, in which Google displays additional information based on your search term on the right side next to the search results. This helps to provide additional information about your brands and helps you to rank higher

• Voice Search producing more search results

In the past 10 years, voice searches on Google with AI assistants have grown 3,500%, and 40% of adults now use voice search once per day. As more organic search results are now triggered by voice search, longtail keywords with more conversional phrases should be used when defining your SEO keywords objectives

• “Linkless” Brand Mention

In 2017, Google Webmaster Trends Analyst Gary Illyes suggested that Google can now associate mentions without a physical link. These so-called ‘linkless mentions’ (i.e. positive reviews, testimonies, and other un-linked mentions of your company, its products and people) will play a factor in SEO. Despite this, still don’t neglect real links, as these still give these mentions substance and evidence if people want to verify your website's credibility.

• Google RankBrain

RankBrain is a component of Google’s core algorithm which uses machine learning (the ability of machines to teach themselves from data inputs) to determine the most relevant results to the "intent" behind the search queries, not the search keywords itself. In keywords with ambiguous or multiple meanings such as "apple" as fruit or a computer brand or a newspaper title in Hong Kong, search engines can come up to the most appropriate SERPs to the user.

After all, web page for one keyword may not be as effective as one web page for multiple keywords under the same keyword theme.

Visit our www.digital-communication.com.hk or contact us for a free SEO (Search Engine Optimization) Consultancy session.

Karie Chan, Chief Consultant of DIGICOM Consultancy, is the author of this article on SEO (Search Engine Optimization)