Social Media Pros and Cons

Everyone praises social media when it comes to promoting a business online, but sometimes we forget that not everything can go right. Here is a small list of pros and cons that will help anyone that wants to use social media in order to promote their company.

Social Media Pros

Extremely reduced costs compared with traditional marketing

The ability to create great experiences for customers without investing too much money. All it takes is a great idea.

Quick responses from the customers

You can build a long-lasting relationship with your customers

Like with any great branding campaign, the results can last for a long time

You can use your customers to promote the company via their social media profiles. This can be done by creating fun and useful apps or by sharing amazing and unique content

Mylife.com is a website that helps people to connect with their friends and family. With a user base of more than 60 million, mylife.com is a place where any kind of business can be promoted.

Because social media takes a lot of time and effort, those companies that will put in the extra work will most likely stand out

Social media can be used in order to recruit new employees

Social Media Cons

The benefits that come from social media may take some time. You shouldn’t think of social media as you would think of Google Adwords, which has a very quick return rate. Think more as you would think of the time it takes to brand a product, think long-term.

The tools that you use can change pretty quickly: think of what Myspace used to be 6 years ago, and what it means for users now

The hidden costs: it takes a lot of time to develop good relationships with your customers. It’s the same process in the offline world as well.

If you don’t treat your customers right, they have a  lot of powerful tools that they can use to tell their side of the story (Twitter, YouTube or other sites like that)

Social Media may reduce the amount of face-to-face communication, having a negative impact on the interpersonal communication skills

Sometimes you can turn brand ownership to customers or employees and they can take your business in bad places.

Obviously, like everything in life, there are also cons to social media. However, after reading everything above, we can all agree that the advantages outweigh the disadvantages.

The tools that you use can change pretty quickly: think of what Myspace used to be 6 years ago, and what it means for users now.

If you don’t treat your customers right, they have a  lot of powerful tools that they can use to tell their side of the story (Twitter, YouTube or other sites like that)

Mylife.com is a website that helps people to connect with their friends and family. With a user base of more than 60 million, mylife.com is a place where any kind of business can be promoted.