Ways To Make Your Website More Search-engine Friendly

Search engine optimization is the process of improving a website so it can appear higher in search results. The more a site is indexed by search engines, the more likely users are to find it in searches related to its topic. This article will help you understand how search engine crawlers operate and reveal ways you can improve your website’s visibility with them. Slight adjustments to your site’s design, structure, content and keywords will make a big difference in its placement on the first page of results. Follow these tips to make your website more search-engine friendly.

Use a Content Management System

A content management system, or CMS, is a software that allows you to add, edit, remove and organize your website’s content from one central hub. A CMS makes it easy to update your site’s content, which is a must if you want to rank higher in search results. A CMS is naturally more useful to bloggers than businesses because it allows the former to update their site frequently with new articles. However, businesses can also benefit from a CMS by incorporating a blog into their main site. CMS platforms are designed to be SEO friendly, so you don’t have to worry about making modifications to increase your site’s visibility. Most CMSs have built-in functionality to optimize your site for search engines, including auto-updating blog posts and images, generating keywords automatically, and internal linking.

Have Unique Content

A huge part of search engine optimization is increasing the amount of original content on your site. As opposed to simply duplicating posts found on other websites, creating unique content helps you rank higher in search results. When it comes to content, SEO services USA more focus on quantity is just as important as quality.

The more pieces of unique content on your site, the higher your overall page count will be and the more indexed pages your site will have. By implementing a blog into your site and creating new content regularly, you are not only building a relationship with your readers, but also helping your site’s visibility. Keep each post varied in terms of length and topic and include keywords in the first paragraph and conclusion.

Include Keywords

One of the easiest ways to optimize a site for search engine results is to include keywords in the metatags and title. Although you can’t exactly tell Google what to index, the search engine has a built-in algorithm that determines which pages to feature. You can help direct the algorithm with these two components. For the title, include the primary keywords that relate to your site’s content. You can also include your brand name or business name in the title. For the metatags, write your primary keyword followed by a comma followed by your secondary keywords. For example, if your site is about dog grooming, your metatags might read like this: “Centereach local SEO services, SEO Services New York,SEO company in NYC, local SEO services, NYC SEO”.

Don’t Be Afraid Of White Space

Search engines are programmed to ignore HTML markup, such as images, bold and italic text, and hyperlinks. However, they do read the spaces on your page. Don’t be afraid to leave large, unbroken swathes of white space on your site. White space, or negative space, attracts attention to important content and keywords, which will ultimately help you rank higher in search results. However, be sure to keep your paragraphs short. Google likes short paragraphs because it gives readers an idea of what your content is about quickly.

Make Your Site Fast

Speed is a major factor in search engine optimization. The faster a page loads, the higher it ranks in search results. In fact, over 50% of internet users expect a page to load in two seconds or less! You can decrease your page load time by optimizing your images, removing unnecessary plugins and widgets from your site, and making sure each piece of content on your site is concise. Additionally, use a content delivery network to host your site’s content. A CDN distributes your website across a network of servers around the world to cut down load time significantly.

Add Internal Links

A way to ensure your site has high-quality content is to link to other pages on your site. This effectively creates an entire network of relevant information that can help boost your site’s overall visibility. Internal linking is a great way to build your overall authority in search engines because it shows Google that your site is full of useful information. For example, if your site’s topic is dog grooming, you can link to other articles you’ve written about related topics, like dog breeds, grooming tools, grooming tips and so on. For each link you add, use keywords and short phrases to direct the link.

Don’t Forget The Footer

You’ve probably seen the footer of your favorite sites—they’re the small blocks of text at the bottom of every page. You might think that these are just copyright statements and links to other sites, but you’d be wrong. You can use your footer to add to your site’s overall authority and visibility. For example, if your site is about dog grooming, you can add links to other dog-related content, your social media profiles and your email list signup. If you want to add keywords to your footer, make sure they are short and relevant to your site.

Conclusion

If you follow these 10 tips, you’ll be well on your way to optimizing your site for search engines. For best results, make SEO a continuous process. Each time you add new content to your site, make sure it is optimized. And don’t forget to stay up to date with search engine changes and algorithm updates. By following these tips and keeping your site fresh, you’ll be able to reach a wider audience and build a stronger relationship with your readers.