What are the different types of AI Marketing?

AI Marketing uses Artificial Intelligence (AI) technologies to automate marketing activities and processes such as customer segmentation, campaign optimization, lead scoring, and personalization. It enables marketers to make data-driven decisions, automate mundane tasks, and achieve greater scalability and efficiency.

1. Chatbot AI:

Chatbot AI is a computer program simulating conversations with human users through voice commands or text chats. It allows companies to interact with customers more naturally and personally, providing personalized product recommendations, 24/7 customer service, and automated customer support.

2. Predictive AI:

Predictive AI is a technology used to predict customer behaviour, identify buying patterns, and generate personalized recommendations. It uses data mining techniques to analyze large amounts of customer data to identify patterns and trends and predict future customer behaviour.

3. Natural Language Processing (NLP):

NLP is a form of AI that enables computers to understand and interpret human language. It is used for text and sentiment analysis, allowing companies to understand customer sentiment and make better marketing decisions.

4. Image Recognition: Image recognition is a form of AI that enables computers to recognize images and identify objects within them. It is used for targeted marketing, such as product recommendations based on a customer's past purchases or preferences.

5. Contextual AI: Contextual AI is a form of AI that uses machine learning to understand the context of a customer's query and provide relevant recommendations or solutions. It provides customer support, creates personalized content, and makes automated decisions.

About Axismobi

Axismobi is a Singapore-based AdTech & MarTech company. Our objective is to deliver quality programmatic traffic and data-based focused on visualization, user acquisition traffic, and self-served optimization functions based on artificial intelligence integrations.

In 2019, Axismobi began developing in-house programmatic advertising solutions to suit customers seeking improved quality and transparency in traffic.

Initial testing in the Southeast Asian market began in 2020, increasing advertisers' marketing ROAS.

Since 2021, Axismobi has been extending its programmatic platform, focusing on major markets. Advertisers may examine programmatic traffic conversion and click-through rates in the performance Data pool.