A Comprehensive Technical Site Audit By Run Marketing

Introduction

Run Marketing, a leading authority in digital marketing, offers a specialized service: a Technical Site Audit. This in-depth examination of your website's technical aspects uncovers opportunities for optimization and identifies areas for improvement. In this guide, we'll explore the key components of Run Marketing's Technical Site Audit and how it can enhance your online presence.

Why Conduct a Technical Site Audit?

Before delving into the details, it's important to understand the significance of a Technical Site Audit:

• Identify Issues: Pinpointing technical issues that may be hindering your website's performance, such as slow loading times, broken links, or incorrect HTML markup.

• Enhance User Experience: Ensuring that visitors have a seamless, user-friendly experience on your site, which can lead to higher engagement and conversions.

• Improve SEO Performance: Resolving technical issues can positively impact your website's search engine rankings, leading to increased visibility and organic traffic.

• Stay Competitive: In the competitive digital landscape, a technically sound website gives you an edge over competitors who may be facing performance issues.

Key Components of Run Marketing's Technical Site Audit

1. Website Speed and Performance

• Run Marketing meticulously assesses the loading speed of your website across various devices and browsers. They identify elements causing delays and recommend optimizations for a faster, more responsive site.

2. Mobile-Friendliness

• With the increasing use of mobile devices, Run Marketing ensures that your website is fully optimized for mobile viewing. This includes assessing mobile page speed, responsiveness, and mobile-specific user experience.

3. Indexability and Crawlability

• They examine how search engines crawl and index your site. This involves identifying and addressing any issues that may be preventing search engines from properly accessing and indexing your content.

4. On-Page SEO Elements

• Run Marketing evaluates critical on-page elements such as meta tags, headers, and structured data markup. They ensure that these elements are correctly implemented for optimal search engine visibility.

5. Site Architecture and Navigation

• The audit assesses the overall structure and navigation of your site. This includes evaluating the organization of content, URL structure, and internal linking, ensuring a logical and user-friendly experience.

6. Technical Errors and Broken Links

• They identify and rectify technical errors such as 404 pages, server errors, and broken links. These issues can negatively impact user experience and SEO performance.

7. Security and SSL Certification

• Run Marketing ensures that your website is secure and HTTPS-enabled, providing a safe browsing experience for visitors. This is crucial for user trust and can also impact search engine rankings.

8. Content Accessibility and Readability

• The audit examines the accessibility of your content, including alt tags for images, proper use of headers, and overall readability. Ensuring content is accessible to all users, including those with disabilities, is a key consideration.

Conclusion

A Technical Site Audit by Run Marketing is a strategic investment in the long-term success of your website. By addressing technical issues and optimizing key elements, you're not only enhancing user experience but also improving search engine visibility. This holistic approach ensures that your website is poised for success in the competitive online landscape.

For businesses seeking to elevate their online presence, partnering with Run Marketing for a Technical Site Audit is a proactive step towards online excellence.

FAQs

1. How long does a Technical Site Audit typically take?

   • The duration of a Technical Site Audit can vary depending on the size and complexity of the website. Run Marketing conducts a thorough assessment to ensure no crucial aspects are overlooked.

2. What happens after the audit is completed?

   • After the audit, Run Marketing provides a detailed report outlining their findings, recommendations, and action plan. They can also assist in implementing the suggested improvements if desired.

3. Can I choose to implement the recommended changes on my own?

   • Absolutely. The audit report provided by Run Marketing is comprehensive and can serve as a valuable guide for implementing the recommended changes. However, if you prefer, they can also assist in the implementation process.

4. How often should a Technical Site Audit be conducted?

   • It's recommended to conduct a Technical Site Audit periodically, especially when significant updates or changes are made to your website. This helps ensure ongoing optimal performance.

5. Is a Technical Site Audit only for large websites or can smaller ones benefit as well?

   • A Technical Site Audit is beneficial for websites of all sizes. Whether you have a small business website or a large e-commerce platform, addressing technical issues can significantly impact performance and user experience.