Treat Your Social Media Strategy at Par with Content Strategy

In a typical work culture, social media content is treated differently while content writers work in another direction, focusing on lengthy content. By the end of the day, what you post or share on social media sites are nothing but content, and it’s time now to stress on social postings like we do for SEO content.

Social media posts smaller content as compared to those written for content marketing or SEO. Social media content may be abbreviated more casually with slang, but at the end of the day they are content all the same.

Social media content/posts are written to attract attention and engage, similar to why we write for SEO. In fact, posts shared on social networking sites grab attention faster than those long articles. They are written to drive traffic on the website, and when perceived and written correctly, they bring in business.

Social media is not a random place to do self promotion. It must be handled with care and sincerity. Creating content for social media platforms is a challenge, as the content needs to be precise yet engaging and describing your entire business extraordinarily. Additionally, content and social must be merged into one strategy.

How to Synchronize Your Social Media Content?

Schedule your social media postings and integrate it with SEO content posting – Like you daily post content to article directories, create a schedule for social posts too. If it seems overloading, make sure you post at least one post every day, if not more. Even single quality post is enough to drive business.

In addition there are websites like Twitter that requires content frequently. It is best to schedule/draft a few posts in advance to ensure all the sites are equally served.

Know your audience – It should go without saying, but still I will say to remind you. Design or alter your post as per your target audience. Write to please your audience not to fool. Engage them. Activate discussion. Find out what they are interested in, what they talk about instead of forcing to talk and discuss about posts related to your company’s new announcement. A social post should be able to convert leads into opportunities.

A timely response is crucial – The success and failure of every social media marketing campaign depend on your active participation. Just like you post on your company’s profile/wall every day and your personal profile, it is important to also respond to each and every comment on the sites. Simply ignoring the comments or query may give an impression that you are not concerned.

Design your social media marketing strategy correctly for long-term returns. This can only happen if you will give equal weight age to both SEO and social media postings.