Virtual Reality In Ecommerce – Tips From Best Ecommerce Website Development Company

How to improve your website to attract more customers? Well, hiring a professional eCommerce website development company in India can help you with that. Do you know that about 77.24% of buyers abandon their carts without buying anything? And it mostly happens because of various site issues. While incorporating VR (virtual reality) technology on the site can resolve the matter. Having the ability to experience the products virtually can make your customers more interested to do business with you.

Wondering how can you do that? Well, let’s discuss that in the below article.

How can VR technology improve the CX on eCommerce websites?

Virtual reality or VR is a next-gen technology that can change the shopping experience. It creates an immersive experience in a virtual environment by excluding everything in the ‘real’ world. And for the eCommerce industry, this technology can open the gate to huge opportunities.

Recent surveys showed that about 38% of marketers use VR in 2022, while it was 23% in 2017.

Here’re some examples of VR applications on eCommerce sites,

1. Setting up a virtual showroom:

One of the most common applications of VR technology on eCommerce sites is to set up virtual stores.

Online marketing allows people to visit your online store and browse through the items they want. Enabling virtual showroom features on your site can make your buyers,

2. Feel the items in real but in a virtual environment.

i)   Check how the items will look in their places.

ii)  Offer a 360o view of the item to see if they’re making the right choice.

iii) Have a virtual tour of the showroom and check out the products in a real-world way.

iv) Meet friends and family on the virtual tour and shop together.

3. Developing virtual try-on filters:

Though most sites have leveraged AR try-on features, virtual try-on can be a game changer for VR eCommerce.

Enabling this stunning VR technology on your eCommerce site can allow people to,

i) Try on the items they’re planning to buy.

ii) Check on how the items will look on them in the real world.

iii) Interact with the items they’re looking to buy with a real-world-like experience.

iv) Choose different shades of the same product to find the most compatible option.

v) Know how they’ll look with the same product but with different accessories.

4. Creating digital twins or avatars:

This stunning VR technology will be helpful for most fashion brands. Enabling this VR technology on eCommerce websites can allow people to create their digital twin or avatar.

With that, your customer can,

i) Try different clothes and jewellery on their digital versions and check how they’ll look.

ii) Compare different dresses and accessories to find the right look for specific occasions.

iii) Put various shades of the same product to find the most suitable option for them.

iv) Create custom designs on a t-shirt or top and see if they’ll look good on them.

5. Educating your customers about the product:

Often, customers don’t understand an item or their manuals and leave them abandoned on the cart. Well, including VR technology on an eCommerce site can resolve this issue.

With interactive VR technology, you can help your customers,

i) Learn more about the application manuals of the product.

ii) Know the names and uses of different parts of the product.

iii) Understand how to use the product for a specific project or application.

Bottom line,

Including the latest VR technology in eCommerce websites is a great addition in 2023. Having this interactive feature, you can make your customers spend more time on your website. And hiring a professional eCommerce website development company in India can help you with that.

Author Bio: The author works in a leading eCommerce website development company in India. For years, he’s helped many people develop ideal sites for their businesses. Also, he’s written many articles and blog posts on various topics.