From social media creatives and website designing to grouping various promotional activities is gaining tremendous attention. Due to this, there are many opportunities to put on your creative hat and grow your business. Whether you intend to design for a product mockup, a new logo or putting together some print marketing for a new campaign, creating new artwork isn’t that easy. It requires tedious brainstorming and gaining inspiration from the internet. This blog attempts to put together some of the most common graphic design mistakes and how you can avoid them.
The first mistake that will grab all the attention between a casual design and a professional design is the number of fonts used. The viewer will find it extremely difficult to understand and relate to the artwork if there are too many distracting fonts involved in the same graphic. Many brands find it a fun filled activity to play around with fonts in order to convey different feelings and messages, they must also consider simplicity.
What can you do to avoid this problem?
There are various websites which provide you with good quality paid stock images. This means you search for relatable images and then pay for it. Many brands to avoid the expense, use them by not paying the respective website for the image. This results in a shabby looking image with the watermark on it. The image below is an illustration of the same and we do not recommend you using them. We are using them just to demonstrate what a paid stock image watermark looks like on an image.
What can you do to avoid this problem?
A brilliant artwork with casually written content on it is as good as a paper in the trash. We recommend you ensure double checking over the spelling and grammar before sending a piece to print or pushing an email. You may think a misused comma or other punctuation marks to be a minor error which can be overlooked, but there are many people who possess an eye for detail and will notice common mistakes. This is a turn off for many and the rest of the message will be ignored. For example, if you are designing pamphlets for an event and your ad has many spelling mistakes in the text, it will backfire and you may have scanty footfalls for that event. Not all your customers will take these spelling errors lightly. These customers will not leave an opportunity to label your business as unprofessional.
What can you do to avoid this problem:
Similar to mistake Number 1: Utilizing too many fonts, choosing too many colors or choosing the wrong color combinations will make your creative ineffective. More than good, it will do bad by acting as a distracting element in your creative piece. We recommend using minimum bold/dark colors in one piece.
What can you do to avoid this problem?
In graphic design, hierarchy is how a creative is organized so the audience knows which elements are the most important and how their eyes should move over the creative. Image a graphic that has contact details on the top in really big font size and the product or service details below in tiny font size? You would definitely not even glance through the product and service information. There are 2 flows to a flyer or a graphic: 1. Top to down 2. Left to right. If you follow the most important content to be on the top and left it is easy for the eye to navigate and ensures your audience can find the most important information right away.
Your graphic should not be a roller coaster ride for the audience where they are expected to eye jump around looking for the important information.
Before you even start brainstorming on the design flow and pattern you need to chalk down the medium i.e. where will it appear. Whether it will be used on social media platforms, on your website, or printed in a magazine/newspaper can make a big difference in how you should be creating your design. If you created a design in one format and printed or published it in the other it would look completely different because the colors wouldn’t translate! Which will lower the effectiveness of the creative.
What can you do to avoid this problem?
When choosing a file format for your design image, think about whether or not the image needs to be in raster or vector format. Raster images are made up of pixels while vectors are made up of geometric lines and curves, which means they can be scaled to any size while keeping their shape intact.
What can you do to avoid this problem?
These above mentioned critical elements will aid you to create bespoke graphics. If you need help with your next design project, check out iDigitize Graphic Designing services. We house professional designers that can help you with everything from new logos to unique advertisements campaigns keeping up with latest and upcoming graphic designing trends.