Unleash The Power of Your Website

Online lead generation is a very hot topic at the moment, for most B2B companies over the past 5 years there has been a significant shift from offline to online techniques in order to generate new business.
With your website being the main tool to drive new, interested and relevant traffic to your business there are now tools such as Google analytics which offers a whole spectrum reporting tools that are great for marketing teams to analyse their website’s growth, the number of bounces they receive, view where their traffic comes from and generally keep an eye on how their website is performing.

When it comes to lead generation your website really is the ultimate tool, over the past 5 – 10 years digital marketing has boomed, by undertaking such tasks as SEO, PPC, retargeting and even offline promotion in order to drive traffic to your website, when done correctly you will notice an increase in visitor numbers and ultimately sales.
What if you could delve deeper however? What if you had some sort of lead forensics program that doesn’t only monitor your website leads, telling you how many clicks a page received by delved deeper telling you who the actual visitor is?

It is said that around 3% of your website visitors will actually undertake the desired transaction, be it a sale or an enquiry. That is 97% you are missing our from. What if you could use a lead forensics program to go even further and tell you who that actual visitor is?
Now that is possible, recently lead generation companies have been established to do just that. With the addition of some ‘java script’ code to your website similar to that provided by analytic programs you can now identify who your visitors are by monitoring each visitor to your website.

Now you cannot identify individuals, as that conflicts with many laws. However identifying companies that visit your website using a lead forensics program is now possible! Imagine what you could do with this information; let’s think of a scenario…
You are a web design company, a manufacturer or any type of B2B company. You are looking for a new lead generation program so that you can harness the power of your website. Wouldn’t it be great to see which companies visit your website? And better still see what they viewed! With this information you can tell a few things…

1.This company is searching for your services, they are likely to be in the early stages of consideration, maybe browsing a few suppliers and come across you.
2.You can monitor exactly which pages they land on your website, now you know what they may be interested in exactly. A great way to make an informed phone call or email.
3.With a lead forensics program you can also see when they come back to your website next. Now you know they are really interested.

With such information from lead generation companies you are able to reach out to the visiting company and proceed to start nurturing your newly found lead. All from a little lead forensics from your existing visitors to YOUR website, delving deeper into your actually website visitors. This has to be by far the most cost effective online lead generation solution available, delivering hot that you never knew you had daily.

George Hemsworth is associated with Insite Analysis - experts in website lead forensics, lead generation companies and online lead generation services including inbound marketing, reverse lookup and B2B Lead Generation.