What Is Seo

But the SEO can be done in two ways i.e. White Hat SEO and Black Hat SEO. The way in which we follow all the Google algorithms is the White Hat SEO and another way in which we don’t follow the Google algorithm is the Black Hat SEO. So what are the Google algorithm –So exactly no one knows the Google algorithm as Google changes its search algorithm around 500 to 600 times a year but it doesn’t pick by the user. So SEO is basically of two types- ON Page SEO & OFF Page SEO.

ON Page SEO

So ON Page SEO is that type of SEO in which we do changes to our website or we do changes to website pages according to the requirement to rank our website on search engine result page. Basically, we make the proper use of the keywords in our title, description, and the URL. Google has their bot which is used to check our website and if it is right then it will rank. Things that we have to keep in our mind are

• Search a keyword that is being searched a number of times on Google and target that keyword and make an appropriate use in your website.
• The name of the domain/URL it should be user-friendly.
• The title that we have used, the keyword should be there.
• Content should be appropriate and user-friendly.
• Convert the site from http:// to https://
• Page speed or the load time of the website be less.
• Broken links should not be there in the website.
• Bounce back rate should be low.
• Click through rate should be high.

OFF Page SEO

As the name suggests the OFF Page SEO is that type of SEO in which work done outside the website to rank our website on search engine result page is the OFF Page SEO. In this method of SEO, we build the link is known as link building. OFF Page SEO is done to get the back the backlinks.A s the backlinks will help to improve our website rank on the website on search engine result page. So we need backlinks but it’s all about the quality backlinks not the backlinks in quantity. While getting the backlinks one thing we need to keep in our mind is that the term PA & DA. We should try to get the backlinks of the websites which have the good PA & DA. If we get the bad backlinks to our website then there is possibility that our website can also be banned by the Googlebots. So we should go with the quality backlinks. The ways by which we can get the backlinks are -

• Business listing
• Local listing
• Social bookmarking
• Article submission
• Content marketing
• Press release submission
• Guest blogging
• Blog commenting
• Info-graphic submission
• Profile Submission
• Classifieds
• Forum submission
• Blog directory submission
• Question & answer websites
•  Video submission
• Image submission
• Social media engagement
• Influencer outreach