Rules Prevailing Seo In 2018

With the new year well on its way, it is time to look back in the past and welcome the future packed with new ideas and possibilities. Having said that, we are currently seeing some changes in the Search Engine Optimisation (SEO) trends. Of course, there are other trends that have remained.

Trends that have remained include link building. This is still important because it allows you to build your website's reputation by building links and connecting with other websites. Doing this is especially important if the websites you are connected with are in line with your business or product. This will give you authority with what you are offering online. Link building takes a huge amount of time but if done right can be very rewarding.

In the year 2017, we saw different trends that has showed us the different prospective possibilities as to how SEO will be evolving overtime. Additionally, we saw the change of attitude as to how people will be using technology and the way individuals will be searching for information online. In these two, Google took notice and made several changes in their approach in choosing the top websites found in search results. These changing trends are also because of the the way Google has improved its search engine.

However, despite these changes, you still cannot cheat your way to the most coveted top spot of the google search rankings. You need to put in a lot of work for it and learn the trends and techniques that are slowly shaping SEO year after year. To get you started, here are some aspects in SEO you need to focus on this 2018:

The Number of Clicks and the Time SpentSearch engine results pages (SERP) usually give the top spot to the website with the most clicks. This is where branding comes in because most often than not, people click on the website because of its popularity. This means that despite being at the top spot, if your website does not have the authority for the topic, majority of the users will choose not to click on it. If, however, you do get an enormous number of clicks, Google will surely place your website on its top performing list. There would not be any reason for Google to keep your page on the 9th search result page should you garner a huge number of clicks.

Other than that, Google and other search websites will not only rank your website based on the clicks it received but also based on the amount of time a user spent in your website. According to SearchMetrics, the average user spends approximately three minutes and ten seconds on the websites found on the top ten of the SERP. This shows that getting the “click” is only half of what needs to be done. There is a need to sustain the user’s attention using interesting content and a user-friendly interface.

Content Optimisation For 2018, content marketing is one of the biggest evolving trends. Users are looking into fresh, unique content to browse and read through. No more cheating on the content you put in your website. You need to do the proper amount of research and write new content that your audience will like. Also, Google prefers your content to cover all important details.

You need to delve in your discussion deeper and not just hit the surface of the topic. That said, you therefore need to have content with at least a minimum of 2,000 words. It is worth noting that the demand for a sound content came from the influx of fake news we saw online during the previous year. As a result, individuals and Google as well has used a much stricter way to detect fake or plagiarised work.

Content also includes what is found on your website, like ads and graphics. Packing your website with too much ads will distract the users from your message. This will also slow down your website searches and loading time. The same goes with having too much graphics in your site. Thus, it is important to keep your website to the minimum. Do not overload your website with too much graphics and ads because it will result to negativity in the performance of your website.

As for the graphics, you need to be wise in putting up graphics to your website. Infographics, for example, were extremely popular last year because it grabs people’s attention. Additionally, you are allowed to present all necessary information in just one sheet. Your website visitors do not have to download loads of graphic, but will instead simply load the one infographic and get all pertinent information there.

In 2018, page speed is important and having too much content in your website will result to a slow website response. According to SearchEngineLand, a page should load in just three seconds. Having a slow website will cause users to redirect their searches to a different website.

The Use of VideoMore and more people are using videos to convey their message - whether through ads, discussions, or animation. In using videos, you will be able to present your ideas clearly in just a 2-3 minute YouTube video.

A report from The Huffington Post suggested that there has been a 60 per cent increase with the way people are viewing videos. Using videos is a great way to captivate an audience’s attention, especially because there are a lot of people that are always on the go and wanting to get information faster; they prefer watching videos rather than reading through articles. Noticeably, there is a trend of popular blog sites having YouTube pages at the same time. This is because having a video counterpart is a bit more engaging because it would seem as though you are addressing your audience directly compared to having it in writing. Other social media platforms, like Facebook and Instagram, have also incorporated video sharing in their website to increase social media engagement with its users. There has been a growing increase with the popularity of Facebook Live because it allows people real time updates on the pages they follow. The same goes with Instagram and Instagram Stories.

Mobile User Friendly InterfaceThere are many people opting to use their mobile phones in browsing through the internet, because of this, Google has made mobile searches equivalent to those desktop searches. Therefore, it is important to make sure that your website is mobile user friendly, meaning the website should translate well in mobile phones. Should your website not be mobile friendly, there is a tendency that the people searching through information will click that back button since your information is difficult to view online (and you do not want that).

There is also a tendency that Google will not search through any of your hidden content, so it is important that any of your pertinent content can be viewed and scanned right away. Check whether or not there are any hidden content in your website. Google has also provided a way for you to see if your website is mobile friendly so you can run it there just to be certain. This is called Google Mobile Friendly Test. This way your user experience will be easier with the transition from desktop to mobile. You simply have to input your website URL and it will do the rest.

Social Media InteractionAlmost everyone has social media accounts and because of that many are opting to use these accounts as a platform to market their website. There is an easy transition in using social media for marketing because your audience is already there. There is no need to look for an audience or people to reach for that matter.

This is also a great tool to have a greater engagement with your audience and to use as crowdsource for discussions and topics. In doing so, you are always certain that you are making content that your audience will find interesting. Social media marketing is an important aspect in getting your business or message out there.

Voice Search OptimisationWith the advancement in technology comes innovations such as the voice search. This is a tool used to search through content online - like their favourite restaurant, cafe, or store. According to iProspects’ Steve Beatty, there are approximately 40 per cent of adults that use voice search per day. Unlike searching for information using the desktop or mobile, people using voice search use complete sentences to search for information.

With an increasing number of people that are using these voice searches, many experts and website owners are starting to optimise how they make their content and make it fit for voice searches. This means that there should be a change on how to use keywords. You need not to use the exact words for the keyword, you can use words that are related or synonymous to your keywords. For example, instead of using the keyword “popular restaurants in the city”, you can tweak this to “popular place to eat in the city”. There is no limitation with how you use your keywords.

Active EngagementMaintaining an active engagement with your audience is important to keep them coming back to your site. This will also encourage new users to check out your website. There is a growing number of SEO experts that are encouraging website owners to make the addition of a comment section in their pages because this allows discussion between you and your audience.

The more active you have in your website and the more engagement you do with your audience, the better it is for your website because it encourages your audience to return to your website. This also shows that you value your audience and that you are developing a relationship with your audience.

For the year 2018, we see the importance of having an active engagement with the audience. Being able to communicate with your viewers is key. This engagement is not solely on the comments alone but also on how you present your product, from your business website to how your website works. It is important that you are responsive to your audience.

Doing all that takes a lot of time, however, there are several people still opting to do SEO on their own with the fear that there will be no to little return on investment. As a newbie in SEO, it will be difficult to navigate your way through it especially because of the constant changes it brings, as well as the amount of time that one needs to spend on it.

Dilemmas like these are why there are companies offering SEO packages. In Australia,  gives affordable SEO packages so you do not need to worry about your website not being on the top searches. They offer different packages to cater to your unique business needs. You will be sure to have your business visible when people search through it. You can visit https://lowcostseoplans.com/ for more information.