Low Effort And High Return Seo Tactics

Everybody knows that SEO is complicated and it takes both effort and time to rank high. Not to forget, Google keeps making things difficult for webmasters with its umpteenth algorithm updates. So, if you think that learning the basics will make you an expert, you are mistaken. The only way to climb to the top is through continual tweaking of your existing strategy and that is only possible through knowledge and experience. However, it is important to know the techniques you can expect from SEO marketing companies in Bradford that will guarantee high returns. Below given are some of those tactics.

Optimisation of headings and titles

Even though this seems basic, but there are instances where optimisation of titles and headings have been completely ignored. That being said, ensuring that your website pages are targeting the right keywords is crucial for search engine ranking. The title tag has a lot of weight in SEO and after that, the headings must also be optimised with relevant keywords. This is because H1 is the first thing that visitors notice on a page.

Regardless of whether you are running an organic or paid SEO campaign, optimised headings and titles help to boost conversion and greatly benefits SEO efforts. The same strategy must also be applied for meta descriptions.

Easy website navigation

When it comes to the structure of your website, navigation is the most crucial element. This is because it is the first thing that is linking to the other pages of your website and it is generally at the very top of the page, which gives those links a lot of weight. For instance, some of the pages that are optimised for important keywords are usually linked from the navigation menu. To put it simply, the navigation of your website must be completely hassle-free so that visitors are able to easily find what they are looking for. Unless that happens, you will notice a high bounce rate. You have to remember that your visitors do not have a lot of patience to crack a puzzle or solve a riddle. Also, good navigation is an important ranking factor for Google.

SSL certificate

Since 2014, SSL has become an important ranking factor. This is because of security. With cybercrime on the rise, webmasters have to be extremely careful about visitors’ sensitive data and private information. So, even in 2019, if your website does not have an SSL certificate, you might not be trusted by your target audience. Join hands with an SEO company that will be able to install the SSL certificate and make your website secure.

Compress and optimise images

High-quality images used on the website tend to take up a lot of physical space on the server. This means that they are also taking up a lot of physical space on the device of the users, which results in slow loading time.

It is widely known that a slow loading website negatively impacts conversions and contributes to a high bounce rate.

There are basically two ways by which pictures take up a lot of space. First, the image is not compressed and made smaller in size. Second, the size of the image. For instance, a 500 X 500 pixels image will obviously take less space than a 2000 X 2000 pixels image. The images have to be shrunk using CSS.

The compression and optimisation of images on your website will be taken care of by the professionals if you are in a partnership with an SEO agency.

So, these are a few common strategies that most SEO marketing companies in Bradford implement to help clients achieve their goals. When you are on the lookout for an agency, ensure that the professionals employ white hat tactics and are always willing to communicate with you. Make sure to openly discuss your needs to get the best results.

Nhance Digital is one of the cutting-edge SEO marketing companies in Bradford. The agency works with a team of smart, dynamic and experienced SEO specialists who employ the latest techniques to achieve the best results. They provide personalised solutions to meet the budget and expectations of their clients.