Proven Methods That Dramatically Boost User Experience

Are you looking forward to improving the user experience for your website? Here is a list of five simple ways that will make your website more powerful.

Optimise page loading speed

When a website takes forever to load, it frustrates a user, forcing him/her to leave the page. According to a study, more than 5 seconds of page loading time can increase a website’s bounce rate to 20%. To improve the page speed, compress all the picture before uploading them on the website. The size of the image is one of the main causes behind poor user experience.

Use interesting CTA

Call-to-actions enable users to navigate the website and get exactly what they are looking for. CTAs can be written on different buttons on the website to evoke human emotions. According to researches, colours play a huge role in triggering emotions. Whilst creating buttons for CTAs, pay attention to the hues. The words present must excite the user to take an action or do something. Henceforth, call-to-actions must be bold and action-oriented.

Use hyperlink differentiation

When you put a link in a webpage, you are suggesting a visitor to click it. Make sure that such links are easily identified by the users. Use the underlined text of different colours to draw readers’ attention. Besides, when you are hyperlinking, do not think about the length of the hyperlink. The longer the line is, the easier it becomes for the readers to identify.

Upload authentic images

Do not underestimate the intelligence of your audience. If you do not put authentic images on your website and opt for generic stock images, your audience will easily recognise it. Using stock images hamper trust and does not make the brand stand out as unique. It is suggested that the company must use its original picture to form a connection with potential customers.

Include well-written headings

The headings must be catchy enough to grab the attention of the readers. Including keywords in the title can be highly useful because it targets potential audience. Search engines give more importance to headings than the content present on the page. Hence, choosing the right heading will make the blog stand out.

Consistent web pages

Consistency makes everything look perfect. From heading sizes to fonts, spacing, illustration, image choices, colouring and more, every element should be properly placed to make the design appear well-balanced between pages. Drastic designs can confuse the visitors, and they may lose trust in your brand.

Make the website responsive

Currently, Google is penalising websites that are not optimised for mobiles and tablets. The need for responsiveness has become more vital, and this is probably the most effective way to improve user experience.

If you want to enhance user experience, reach out to an SEO company that offers top SEO services in Edinburgh.

Nhance Digital offers top SEO services in Edinburgh and other parts of the UK. The company provides tailored digital solutions to its clients to meet specific business needs and expectations.