Trends in Link Building – How to Improve Your Website's Search Ranking

Link building has been one of the pillars of search engine optimization. Through the years, this concept has undergone a lot of changes. Initially, link building was organic. Later, as search engines began giving higher priority to link building, several inorganic techniques began to be used. Rather than doing good, these techniques degraded the ranking system. As a remedy, search engine made several changes in their ranking algorithm and came with a stronger system, which turned the clock back and increased the importance of organic or natural link building process. However, there are several things that you can do to give an impetus to link building and hence, improve your website's search ranking.

Link building through social media

Social media has grown immensely in the recent years. With regard to link building, the important of social media has increased multifold. Search engines believe that links that are built through sharing on social media are true quality indicators because unless the content is strong, readers will not share it. Optimizing your website content on social bookmarking sites, for instance, is a good way of increasing traffic and subsequently, build links. Also, more number of likes on Facebook or more number of followers of Twitter gets you good ranking. The good thing about links that come in from social media sites is that they don't have to be of the highest quality. Google ranks them well because they are genuine.

Optimize on guest blogging

Building links through guest blogging is a great way to obtain genuine high quality links and hence rank well. You can write high quality content and post it on relevant blogs. Blog owners usually do not say no to high quality content, especially when you volunteer to write for them. Include the link to your website in the content. You could also invite the blog owners to guest blog on your site and post their links. Guest blogging is especially useful for link building because it gets you editorial class links.

Link quality

Quality of links has always been important, but it is paramount now. There is no definite definition for a high quality link. If the link is genuine, Google does not mind. Currently, you get a lot of credit if you have links from .gov, .edu and such websites.

Links through blog comments

Comments that you readers leave on the page serve as excellent sources of genuine links and are given high priority by search engines. However, you need to make sure that there are no spammy comments. If such links are found, your site is degraded in ranking.

Get coverage for your site

If you can manage to get good coverage for your website, you naturally get links that Google is going to love. You can do this by submitting press releases and getting news blogs to cover your business. The links obtained through these sources are regarded very highly.

In short, the latest trends in link building revolve around link baiting. Link baiting refers to creating such robust content that other bloggers and websites owners will want to link with you. The links you get through this means is the best way to increase your place in SERPs.

Link Building serves as an important of search engine optimization campaigns. It is a very effective method used to gain higher ranks on search engines. Click here to get more information.