The Perils of “Black Hat” SEO Finding Affordable SEO Services That Focus on “White Hat” Tactics

Finding affordable SEO services that focus optimization purely towards a human audience is no mean feat, with so many affordable SEOcompanies and individuals around the globe offering astonishing results on a budget it takes time and research to wade through the Black hats in order to find the real deal, so lets consider the difference in both strategies  -

Black Hat SEO (sometimes referred to as spamdexing)–Does that affordable SEO Company seem to good to be true? The likelihood is that they may be conducting black hat tactics in order to gain temporary, unstable results. Here are a few key indicators that can help you distinguish the good from the bad.

-    Do they conduct an aggressive search engine focused strategy?
-    Does their strategy take the target customer/ audience into account?
-    Do they consider target audience interaction?

Tactics –

Keyword Stuffing
 
Key word stuffing is the most common “black hat” tactic, many affordable SEO companies are affordable because they save time by simply stuffing pages with nonsensical, keyword focused content in order to temporarily rank the page highly. 

Invisible text

An affordable SEO company may use invisible text to trick google into thinking the page in content rich. This is essentially text which is the same colour as the website background and therefore invisible to the website visitor.

Doorway pages

These Keyword stuffed pages are designed primarily for search engines as opposed to humans. They are created to rank highly for one or two keywords and re-direct the visitor to another page.  This is an easy way for a webmaster to facilitate affordable search engine optimization,  these pages can be created by software that makes it as quick as copy and paste saving time and money, however the initial results will be short lived as google shuns these pages leaving your website at risk of being banned altogether from google indexing.

White Hat SEO - Although it’s easy to be caught in the black hat trap there are still many affordable SEO services UK that offer a service that uses white hat tactics to optimize your website. White hat tactics are stable, legitimate, approved by search engines and are a very effective tool used by most webmasters that offer their clients affordable search engine optimization.Key white hat tactics include the following -

In –depth Key word research - Most webmasters offering affordable seo services uk.  Will conduct thorough key word research, this is toestablish a mixture of relevant keywords for your website to optimise for.

Effective keyword use – Most webmasters offering affordable SEO serviceswill then use your chosen keywords wisely throughout your website, in headers, meta-tags and content to subtly improve your users experience.

Relevant, quality customer focused content – All competent webmasters will distribute good quality relevant content throughout your website.

Quality inbound links - affordable seo servicesand providers willbuild stong inbound links by submitting your website to quality, relevant external websites, directories and listings.

Insite SEO is an affordable SEO company in London UK, and offers affordable seo services to increase your site’s visibility and ranking in search engine.