Something New When it Comes to Lead Generation

Ever since the dawn of the Internet new opportunities have arisen when it comes to lead generation services. With your website acting as a shop front it is essential that you not only receive many visitors but also use this platform as a lead generator.

Undertaking online marketing activities such as SEO, PPC, Content marketing, Re-targeting and more are great for lead generation as you only target those who may be interested in your products or services in order for them to undertake an action whether that be a sale or an enquiry.

Driving more traffic to your website is great but research shows that around 3% will actually make contact. For B2B lead generation that means that 97% of your visitors are essentially lost.
If you consider that those visiting your website are likely to be either your current customers or those who are considering your products or services and then realize that up to 97% of these are being lost then you need to find a solution.

There are many lead generation ideas out there, some good, some not so good. The best lead generation tools are those that solve a problem and as above losing 97% of visitors i.e not translating these to leads is a massive issue. There are now however lead generation services that solve just that, a lead generator tool that is cost effective, easy to set up and to install. A new service is on offer which identifies your website visitors. We think of this as the ultimate lead generation tool. By seeing who is visiting your website you know that there is a requirement for your service.

Maybe the visitor is not quite ready to make contact, they may be in the early stages of the consideration process, visiting potential suppliers and casting you out of this process before you even know you were in consideration. These lead generation ideas do not come around often and when they do they are essential for any B2B company. As it is only legal to identify companies that visit your website this is perfect for any company in the B2B field. Imagine getting a list each day of companies that are visiting your website, not only that but imagine if you can see what they have been viewing. With this information you are able to make informed decisions, feed your sales team with qualifies hot leads to reach out to.

Make your website work harder for you, investing to achieve higher rankings and increased visitor numbers is great but if they aren’t translating into sales then you are burning resources, using this type of B2B lead generation will make your website and ultimately your marketing budget work harder for you.

George Hemsworth is associated with Insite Analysis - experts in website lead forensics and online lead generation services including inbound marketing, reverse lookup and B2B Lead Generation.