Website SEO Audit – the First Step in SEO

SEO audits are the first step in SEO. They are an analysis of the site, which allow SEO specialists to see where your site needs improvement. Most companies which offer SEO services also provide a free SEO audit. Within a few days, the results of the free SEO audit are available, bringing concrete information on the current state of your website or online store. Technical SEO audit of a site presents data on issues such as - onsite optimization, the loading time of the pages, the presence in social media, blogging and backlinks. In other words, through free SEO audits you will receive information such as the number of pages indexed by Google; errors of meta tags (descriptions, titles); optimizing images on the site; the number of backlinks to your domain; related blog articles distributed in social networking; social media site activity; grades for authority and site popularity, etc. All these elements will eventually form a complete score through the website SEO audit.

Optimizing content - Optimizing content of a website is a very important aspect when it comes to the success of a strategy for search engine optimization. That is because search engines index new and unique content. In addition to quality content, it is important to optimize the source code (HTML) of the site. Issues such as meta tags, headings, links and algorithms are extremely important factors when it comes to search engines results. All these elements can be found through free SEO audits. But the content of a website is not just for Google, Yahoo or Bing. A well-designed content will not only help improve the position in search results, but will help convert visitors into customers.

Link building - The process of building relevant links from other websites is a very complex one. A technical SEO audit will help you find out how many relevant links your site has. SEO services include various processes and techniques aimed at attracting relevant links to your site in order to increase its position in search engine results. Quality links are an important factor in determining the position in search results, but the process to get such links from other sites is a long one, and speeding it can be damaging. Appealing to a team of professionals work so that your results will be lasting. After undertaking a free SEO audit, our SEO team will know exactly where the site needs improvements.

Articles and press releases - Information constructed properly can spread very quickly on the Internet, and also attract audiences who are interested in the message they convey. SEO audits can give you an idea on how you’re your information is built up. Moreover, through an article or a press release well thought out, you can also attract backlinks (links from external sources), which have a significant effect on the advancement in search engine results. Remember: the free SEO audit is just the beginning of a long and complex process, which can make your business successful.

Edward West is associate author at Insite SEO – A London based SEO agency, expert SEO consultant offering affordable seo services, free seo audit, local seo services, website seo and small business seo.