Do You Need Social Media Marketing Using Twitter

Twitter being a microblogging service, you are restricted to 140 characters, which could put a serious constraint on content. However, Tweets are being used effectively for marketing for the past eight years, and you cannot ignore this social media site in your marketing strategy. Here are some professional tips that could improve your marketing campaign using Twitter.

Network Building

One of the main advantages of Twitter is that it gives you many opportunities to establish new contacts and improve networking. You simply have to find people with similar interests and follow them. There are many tools available to find people in a specific geographical area or finding new people who are followers of your group of followers. Hence, scope for making new contacts and establishing new relationships is almost limitless.

Using Twitter Search

By using the right search tools and keywords, it is possible to find a dedicated target audience quickly. However, many people are a bit confused about the workings of Twitter search. If you think that Twitter will search for any of the terms you have typed in the search box, then you are wrong. Twitter presumes an "and" between words, which means it will only search for Tweets having all the terms you have typed. To correct this situation you only need to type "or" between your search terms. Secondly, if you are searching for a phrase rather than a keyword, you will need to put your phrase inside quotes. Hence, even though, Twitter has a good search engine, you need to know how it works to get optimum results.

Using Twitter Lists

When you want to filter information, monitor a particular group, or publicize your brand, creating and sharing Twitter Lists would be your best option. The main function of List is categorizing people according to interest, characteristic, or even similar function. For instance, if you want to monitor what is being talked about your brand in the press, make a list of journalists of your industry or niche and then watch their tweets for requests to editorials.

Another major advantage with Twitter Lists is that you can make them public or private. For instance, you might want to make a private list to monitor competition, whereas a public list would be ideal for publicizing your brand advocates. Lists can also be shared, which makes them an excellent tool for finding new followers. Sharing List is easy, simply copy the URL of the List, and paste it into a message of a public tweet or to a particular group and so on.

Include Photo or Video

According to studies conducted by Twitter, a photo included in your message can increase retweets by 40% or more. Videos and photos are crucial when you want to engage audiences, but you need to be careful how you include them in your tweets. For instance, Image Expand function of Twitter will work only when you tweet through the website or Twitter app. For including videos in your tweets, you can use YouTube or Vine.

Accessing Your Audience

Many people using Twitter think that whenever they send a tweet, it will appear for all their followers. However, this may not be the case. When you use @username then this person only and common followers will be viewing the tweet. Therefore, make sure you are not limiting the visibility of your tweets by using the wrong techniques. However, using @username is a good way of limiting views to your target audience. This might be useful when you are replying to a complaint by a user. On the other hand, @username will not makes sense while propagating your brand or recommending your product.