New Trends In Digital Marketing Company Of 2017

Digital marketing has undergone significant changes over the last few years. The changes in Google’s algorithms has made many time tested SEO techniques obsolete. Therefore, businesses are heavily relying upon digital marketing firms with proven credentials to adapt to these changes. Some of the new trends in digital marketing in 2017 are mentioned below:-

• Content marketing is ruling the roost

Any digital marketing company in Mumbai which has been in the business for a couple of years is aware of the importance of content marketing. If you go by the existing trends, you will find that the costs and competition associated with content marketing has increased considerably. At present, interactive marketing apps have become highly popular. There is a surge in the use of capability graders and personalization tools which suggest content. Content marketing therefore has become interactive more than ever before.

• Big data has gained greater importance

Big Data applications come with predictive analytics as well as useful insights on market and customers. Companies who have adapted to the use of Big Data in their digital online marketing campaign have witnessed an increase in volume, real-time data as well as data formats.
Therefore, all businesses are striving to boost their conversions by personalizing their websites. Email marketing and predictive analytics have therefore gained greater importance as compared to before. Predictive analysis is closely associated with Big Data which is mined to find out the possibility of converting from various customer characteristics and behavior.

• Marketing automation (this comprises CRM, web personalization and behavioral email marketing)

As in the case of content marketing, marketing automation has gained considerable importance in recent years. Therefore, may businesses have started to encourage the digital media marketing agency they hire to improve their automation. Their major areas of concern are ‘where to start from’, and ‘how to reach the next level’. These questions can be answered through the use of the latest marketing automation toolkits. As businesses experience growth, they will start focusing on lead scoring and filtering it to know about the best places for featuring content through use of predictive analysis.

• Mobile marketing (this includes site & apps development and mobile advertising)

Almost all businesses have started adapting to the use of mobile responsive web design these days. But recent research has confirmed that retail conversion rates are quite low on smartphones. Therefore, most businesses need to optimize for boosting mobile conversions though they may have a lower desktop ranking.

Mobile also has a great impact on search marketing since Google pay high importance to mobile search. However, you should keep in mind the fact that most mobile users are still relying on desktops, laptops and tablets. The adaption of mobile responsive design may cause conversion on high resolution screens to fall. Therefore, many big companies are opting for an adaptive mobile design approach which can enable them to serve contextual content of greater relevance, CTAs for their visitors and minimize load times.

The author is a blogger and is associated with a reputed digital marketing company in Mumbai. His major areas of interest includes social media, content marketing and PPC management.