Techniques How To Optimize Conversion Rates For Ppc

“A good first impression isn’t just about design, but also how fast that design loads. Your customer’s journeys are their stories, NOT funnels”

Conversion rate optimization (CRO) is the process of optimizing your sponsored search ads, landing pages, and overall website design to raise your conversion rate. In other words, the goal is for the highest possible percentage of visitors to your site to convert, or complete your desired action.

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Sounds complicated! Well, in internet marketing, conversion rate optimization (CRO) or conversion optimization which it is parallel referred to as is a system for increasing the percentage of visitors on your website that convert into customers, or more generally, take any desired action on a webpage.

Today, CRO is quickly gaining in popularity because it’s seen as a way to increase profits from sales without raising your advertising spend. Although this is an oversimplified look at the standard marketing playbook, it’s relevant to most businesses and marketing teams.

Know How Websites Benefit From CRO

Today, here in this blog we are going to illustrate the four areas of your website that have the potential to largely benefit from the CRO process.

• Homepage of the website

Website homepages are prime candidates for CRO. In addition to making a first impression on visitors, the homepage is also an opportunity to retain those visitors and guide them further into your website.

Do this, increase the website visitors by emphasizing links to product information, offering a free signup button, or even incorporating a chatbot that solicits questions from visitors at any point during their browsing experience. This adds a lot of value to your website too.

• Pricing Page of the website, where customers do the main business on your platform

A website’s pricing page can be the make-or-break point for many website visitors. CRO can help a pricing page convert visitors into customers by modifying the pricing intervals describing the product features associated with each price, and including a phone number for visitors to call for a price quote.

• The blog part where readers & clients come searching for similar things on the internet

A blog is a massive conversion opportunity for a website!

Publishing thoughtful and helpful content about your industry goes a long way. A blog can use CRO to convert readers into leads. This process often includes adding call-to-action (CTA) buttons throughout an article or inviting readers to learn more about a topic by submitting their email address in exchange for an e-book or an industry report.

• Landing Pages related to the products or the website as a whole

Landing pages are inherently designed for people to take action. An event landing page can be optimized with a video of previous conducted events to encourage visitors to register for this year. And if a landing page is being used to share a free resource with visitors, it can be optimized with preview content from that resource to encourage visitors to download it.

Now that you know where you can optimize for conversions, you may be wondering how you know when your business is ready to start the process. So we’ll stay tuned for next week’s article where we continue this topic and elaborate to you on when CRO is right for your business.

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